Question 1

The factors identified in factor analysis are overtly observed in the population.

Accepted Answer

A) True 
 B)False

Question 2

Residuals are the differences between the observed correlations, as given in the input correlation matrix, and the reproduced correlations, as estimated from the factor matrix.

Accepted Answer

A) True 
 B)False

Question 3

Which method of analysis does not classify variables as dependent or independent?

Accepted Answer

A) regression analysis 
B) discriminant analysis 
C) analysis of variance 
D) factor analysis 
A) regression analysis 
B) discriminant analysis 
C) analysis of variance 
D) factor analysis

Question 4

________ are simple correlations between the variables and the factors.

Accepted Answer

A) Factor scores 
B) Factor loadings 
C) Correlation loadings 
D) Both A and B are correct 
A) Factor scores 
B) Factor loadings 
C) Correlation loadings 
D) Both A and B are correct

Question 5

The factor scores for the ith factor may be estimated as follows: ________.

Accepted Answer

A) Fi = Wi1 X1 + Wi2 X2 + Wi3 X3 + ...+ Wik Xk  
B) Fi = Wi1 X1 + Wi2 X2 + Wi3 Y3 + ...+ Wik Yk  
C) Xi = Wi1 F1 + Wi2 F2 + Wi3 F3 + ...+ Wim Fm  
D) Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ...+  Aim Fm  
A) Fi = Wi1 X1 + Wi2 X2 + Wi3 X3 + ...+ Wik Xk  
B) Fi = Wi1 X1 + Wi2 X2 + Wi3 Y3 + ...+ Wik Yk  
C) Xi = Wi1 F1 + Wi2 F2 + Wi3 F3 + ...+ Wim Fm  
D) Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ...+  Aim Fm

Question 6

For the factor analysis to be appropriate, the variables must be correlated.

Accepted Answer

A) True 
 B)False

Question 7

F represents ________ in the factor model Xi = Ai1 F1 + Ai2 F2+ Ai3 F3 + ...+ Aim Fm + ViUi?

Accepted Answer

A) the number of variables 
B) the number of common factors 
C) the common factor 
D) a unique factor variable 
A) the number of variables 
B) the number of common factors 
C) the common factor 
D) a unique factor variable

Question 8

Factor analysis does not classify variables as dependent or independent.

Accepted Answer

A) True 
 B)False

Question 9

As a rough guideline, there should be at least ________ times as many observations (sample size)as there are variables.

Accepted Answer

A) two or three 
B) three or four 
C) four or five 
D) five or six 
A) two or three 
B) three or four 
C) four or five 
D) five or six

Question 10

________ is an index that compares the magnitudes of the observed correlation coefficients to the magnitudes of the partial correlation coefficient.

Accepted Answer

A) Mahalanobis ratio 
B) KMO measure of sampling adequacy 
C) Bartlett's test of sphericity 
D) Wilks' lambda 
A) Mahalanobis ratio 
B) KMO measure of sampling adequacy 
C) Bartlett's test of sphericity 
D) Wilks' lambda

The factors identified in factor analysis are overtly observed in the population.

Residuals are the differences between the observed correlations, as given in the input correlation matrix, and the reproduced correlations, as estimated from the factor matrix.

Which method of analysis does not classify variables as dependent or independent?

________ are simple correlations between the variables and the factors.

The factor scores for the ith factor may be estimated as follows: ________.

For the factor analysis to be appropriate, the variables must be correlated.

F represents ________ in the factor model X_i= A_i1 F₁+ A_i2 F₂+A_i3 F₃+ ...+ A_im F_m+V_iU_i?

Factor analysis does not classify variables as dependent or independent.

As a rough guideline, there should be at least ________ times as many observations (sample size)as there are variables.

________ is an index that compares the magnitudes of the observed correlation coefficients to the magnitudes of the partial correlation coefficient.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 19: Factor Analysis

The factors identified in factor analysis are overtly observed in the population.

Residuals are the differences between the observed correlations, as given in the input correlation matrix, and the reproduced correlations, as estimated from the factor matrix.

Which method of analysis does not classify variables as dependent or independent?

________ are simple correlations between the variables and the factors.

The factor scores for the ith factor may be estimated as follows: ________.

For the factor analysis to be appropriate, the variables must be correlated.

F represents ________ in the factor model Xi = Ai1 F1 + Ai2 F2+ Ai3 F3 + ...+ Aim Fm + ViUi?

Factor analysis does not classify variables as dependent or independent.

As a rough guideline, there should be at least ________ times as many observations (sample size)as there are variables.

________ is an index that compares the magnitudes of the observed correlation coefficients to the magnitudes of the partial correlation coefficient.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

F represents ________ in the factor model X_i= A_i1 F₁+ A_i2 F₂+A_i3 F₃+ ...+ A_im F_m+V_iU_i?