Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling

In the department store project, numbers 1 through 10 were assigned to the 10 stores considered in the study (Table 8.2 in the text). Thus, store number 9 referred to Sears and store number 6 referred to Neiman Marcus. Using this information, which of the following statements is true?

Which statement is not correct about measurement?

When using constant sum scales, if respondents allocate more points than those allotted, the researcher must modify such data in some way or eliminate the respondent from analysis.

Preference rankings, market position, and social class are examples of interval scales.

________ is a procedure for determining whether a set of objects can be ordered into an internally consistent, uni-dimensional scale.

When ordinal scaled data are collected, statistical procedures developed for use with interval or ratio data should be used.

When used for classification purposes, the ________ scaled numbers serve as labels for classes or categories.

Which of the following statistics is not permissible with ordinally scaled data (Table 8.1 in the text)?

Constant sum scale data are sometimes treated as metric.

Statistical techniques that may be used on interval scale data include all of those that can be applied to nominal, ordinal, and ratio data.

________ is a ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed.Thus it is possible to determine whether an object has more or less of a characteristic than some other object.

Which of the following is a type of comparative scale?

When a ________ scale is used for the purpose of identification, there is a strict one-to-one correspondence between the numbers and the objects.

The rankings of teams in a tournament constitute a ________ scale.

An ordinal scale indicates relative position and the magnitude of the differences between the objects.

Paired comparisons resemble the marketplace situation that involves selection from multiple alternatives.

Which of the following statistics is not permissible with nominally scaled data (Table 8.1 in the text)?

The four basic scale characteristics are nominal, order, distance and origin.

________ is the generation of a continuum upon which measured objects are located.

The constant sum should be considered an ordinal scale.