Exam 5: Exploratory Research Design: Qualitative Research

One advantage of focus groups is serendipity because ideas are more likely to arise out of the blue in a group than in an individual interview.

The procedure for planning and conducting focus groups is described in Figure 5.3 in the text.Planning begins with ________.

________ is one of the three general steps that should be followed when analyzing qualitative data. In this step, the researcher chooses which aspects of the data are emphasized, minimized, or set aside for the project at hand.