Exam 4: Exploratory Research Design: Secondary Data

________ combines geography with demographic information and a company's sales data or other proprietary information to develop thematic maps.

It is easy to evaluate the accuracy of secondary data because the researcher did participate in the research.

Discuss single-source data. What is it and how is it related to computer mapping?

Which of the following is a disadvantage of surveys (Table 4.3 in the text)?

An overall indication of the dependability of data may be obtained by examining the ________, credibility, reputation, and ________ of the source.

Directory databases provide information on individuals, organizations, and services.

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

The range and sources of syndicated data available for industrial goods firms are more limited than those available to consumer goods firms.

Examination of available primary data is a prerequisite to the collection of secondary data.

When evaluating secondary data, the ________ criteria asks the question of "why the data were collected in the first place."

Secondary data can help you develop an approach to the problem, answer certain research questions and test some hypotheses, and interpret primary data more insightfully.

Which of the following statements refer to the currency criteria when evaluating secondary data?

The different types of scanner data are useful for a variety of purposes. Which of the following purposes applies to scanner data?

Which of the following statements refer to the objective criteria when evaluating secondary data?

Financial, operating, and employment data are also collected by industry services' syndicated research firms for one in 10 North American Industry Classification System (NAICS)industrial categories.

One of the problems when evaluating secondary data is that the data may be updated too frequently for the purpose of the problem at hand.

Based on the criteria for evaluating secondary data shown in Table 4.2 in the text, the data collected by Nielsen Media Research may be suspect because of all of the following criteria except ________.

Which of the following is a characteristic of purchase panels (Table 4.3 in the text)?

Syndicated sources, also referred to as syndicated services, are companies that collect and sell common pools of data of known commercial value, designed to serve information needs shared by a number of clients.

Data published anonymously or in a form that attempts to hide the details of the data collection methodology and process should be viewed with suspicion.