Question 1

The marketing research proposal consists of many sections. The ________ section is normally a statement of the problem, including the specific components.

Accepted Answer

A) problem definition/objectives of the research 
B) approach to the problem 
C) executive summary 
D) research design 
A) problem definition/objectives of the research 
B) approach to the problem 
C) executive summary 
D) research design

Question 2

Sometimes the term ________ is used interchangeably with the term longitudinal design.

Accepted Answer

A) experiment 
B) panel 
C) survey 
D) none of the above 
A) experiment 
B) panel 
C) survey 
D) none of the above

Question 3

Define cross-sectional design and longitudinal design. Develop an example of each using the same basic situation.

Accepted Answer

A cross-sectional design is a design in

Question 4

Cohort analysis is a type of multiple cross-sectional design that consists of a series of surveys conducted at appropriate time intervals, where the cohort serves as the basic unit of analysis.

Accepted Answer

A) True 
 B)False

Question 5

When conducting exploratory research, the focus of the investigation may shift constantly as new insights are discovered.

Accepted Answer

A) True 
 B)False

Question 6

The primary objective of ________ is to provide insights into, and an understanding of, the problem confronting the researcher.

Accepted Answer

A) exploratory research 
B) conclusive research 
C) causal research 
D) descriptive research 
A) exploratory research 
B) conclusive research 
C) causal research 
D) descriptive research

Question 7

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

Accepted Answer

A) True 
 B)False

Question 8

Exploratory research is used in cases when you must define the problem more precisely, identify relevant courses of action, or gain additional insights before an approach can be developed.

Accepted Answer

A) True 
 B)False

Question 9

Which of these statements is true about panels?

Accepted Answer

A) Relatively large amounts of data can be collected. 
B) Panel data can be more accurate than cross-sectional data. 
C) Panels may not be representative. 
D) All of the above statements are correct. 
A) Relatively large amounts of data can be collected. 
B) Panel data can be more accurate than cross-sectional data. 
C) Panels may not be representative. 
D) All of the above statements are correct.

Question 10

The ________ section of the marketing research proposal should discuss how the data will be collected and who will collect it. The ________ section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

Accepted Answer

A) appendices; data analysis 
B) fieldwork/data collection; reporting 
C) research design; data analysis 
D) fieldwork/data collection; data analysis 
A) appendices; data analysis 
B) fieldwork/data collection; reporting 
C) research design; data analysis 
D) fieldwork/data collection; data analysis

Question 11

There are three main types of research designs employed in marketing research: exploratory, descriptive, and conclusive.

Accepted Answer

A) True 
 B)False

The marketing research proposal consists of many sections. The ________ section is normally a statement of the problem, including the specific components.

Sometimes the term ________ is used interchangeably with the term longitudinal design.

Define cross-sectional design and longitudinal design. Develop an example of each using the same basic situation.

Cohort analysis is a type of multiple cross-sectional design that consists of a series of surveys conducted at appropriate time intervals, where the cohort serves as the basic unit of analysis.

When conducting exploratory research, the focus of the investigation may shift constantly as new insights are discovered.

The primary objective of ________ is to provide insights into, and an understanding of, the problem confronting the researcher.

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

Exploratory research is used in cases when you must define the problem more precisely, identify relevant courses of action, or gain additional insights before an approach can be developed.

Which of these statements is true about panels?

The section of the marketing research proposal should discuss how the data will be collected and who will collect it. The section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

There are three main types of research designs employed in marketing research: exploratory, descriptive, and conclusive.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 3: Research Design

The marketing research proposal consists of many sections. The ________ section is normally a statement of the problem, including the specific components.

Sometimes the term ________ is used interchangeably with the term longitudinal design.

Define cross-sectional design and longitudinal design. Develop an example of each using the same basic situation.

Cohort analysis is a type of multiple cross-sectional design that consists of a series of surveys conducted at appropriate time intervals, where the cohort serves as the basic unit of analysis.

When conducting exploratory research, the focus of the investigation may shift constantly as new insights are discovered.

The primary objective of ________ is to provide insights into, and an understanding of, the problem confronting the researcher.

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

Exploratory research is used in cases when you must define the problem more precisely, identify relevant courses of action, or gain additional insights before an approach can be developed.

Which of these statements is true about panels?

The ________ section of the marketing research proposal should discuss how the data will be collected and who will collect it. The ________ section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

There are three main types of research designs employed in marketing research: exploratory, descriptive, and conclusive.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

The section of the marketing research proposal should discuss how the data will be collected and who will collect it. The section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.