Exam 10: Group and Interpersonal Influence

Abigail joined PETA (People for the Ethical Treatment of Animals) because she believes so strongly in this group's cause in helping animals. She even became a vegetarian because this group values this behaviour. Which type of group influence does PETA exert on Abigail?

Name and describe the five types of social power and explain the type or types of power the following people might hold over others' behaviour: (a) Judge (b) Coach (c) Parent (d) Friend (e) Doctor

Carl purchased a 42 mm Apple Watch Sport for $520 when they first came out. He knew the price would drop over time, but he wanted to be one of the first consumers to have the new watch. How is Carl best described with respect to this product?

Groups with status power result in consumers often imitating the behaviours and attitudes of groups as a means of identifying with the group.

Which type of word-of-mouth occurs when marketers attempt to launch or accelerate word-of-mouth in existing customer circles, or when they develop entirely new forums for word-of-mouth?

Name and describe the five important roles in the household purchase process and discuss the roles members of your family played in a major purchase decision (e.g., purchase of a car, home, television, and so on).

Which term refers to the unethical marketing practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company?

Stan is a member of the Association for Consumer Research, but when he attends the conferences he doesn't feel connected to the group. Even though his research is received favourably, he often feels excluded and detached from the other members and doesn't really enjoy the conference as much as the other participants do. What does Stan have with respect to this group?

Beth and her girlfriends are 13 years old and are discovering make-up. They talk to each other about the different products and brands that they've tried. They love to talk about this and share their experiences with each other. Which type of word-of-mouth does this represent?

Which type of family consists of three or more generations of family members?

Connor is preparing to take the Certified Public Accountants (CPA) exam. He has spent five years in university and now wants to be accepted into this group of professional accountants. For Connor, what type of group is the CPA?

In general, positive word-of-mouth is more influential than is negative word-of-mouth.

Harriett's husband of 52 years passed away recently. Fortunately, Harriett has several friends and lots of family to help her through this difficult time in her life. What do these friends and family represent for Harriett?

What is the key difference between persuasion and conformity?

Which term refers to information about products, services, and experiences that is transmitted from consumer to consumer?

Procter and Gamble gives products to mothers and encourages them to discuss them in a blog targeted to new mothers. The goal is to stimulate positive word-of-mouth communications about their products. What type of word-of-mouth is P&G trying to stimulate?

Wedding Scenario Janice is so excited because her boyfriend just asked her to marry him, and, of course, she said yes. Now comes the big task of planning the wedding. Her parents are paying for the wedding, so Janice needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. Plus, she will be getting married in the Catholic Church, and the priest said she and her fiancé have to attend pre-marriage counselling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. After all, she only wore the prom dress once. Janice was mortified when her mother suggested this, saying, "But mother, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" They settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up their household. She was a little nervous about this at first, but her mother had taught her proper food handling and how to cook, so her husband was quite pleased with her domestic skills. -Refer to Wedding Scenario. The priest will not allow them to be married in the Catholic Church if they do not attend pre-marriage counselling. Which type of power over Janice and her fiancé does the priest have?

Adults are not influenced by peer pressure.

Carla was thinking about buying a new car, so she asked a co-worker, Barbara, about her new Honda CRV. She wanted to know more about the car and was wondering if paying the extra money for the navigation system was worth it. Barbara told her how much she liked her CRV and all the benefits of having the system and said it was definitely worth the cost. Carla bought a CRV with the navigation system after talking to Barbara. Which type of reference group influence had an impact on Carla's purchase?

Rotary is an international organization which focuses on community service. The membership is made up of business and community leaders and all must abide by the Rotary Code of Conduct. Which type of group is Rotary?