Exam 5: Motivation and Emotion: Driving Consumer Behaviour

What is one of the most commonly applied ways to assess one's emotional state by measuring both positive and negative affect?

Outcomes appraisal focuses on the future and can elicit emotions like hopefulness or anxiety.

A school guidance counsellor is the organizer for a school trip that can accommodate only 10 students. She is trying to determine how to select the students who will get to go in a manner that is fair for all those applying. Which type of cognitive appraisal is the counsellor using?

Keely was so engrossed in her book that she didn't realize that five hours had passed. Which term represents Keely's high emotional involvement when she is engrossed in reading the book?

Mood is a transient and general cognitive state.

Hanging up the phone after being telemarketed is a typical consumer behaviour.

Which term refers to emotion that becomes stored as part of the meaning for a category?

Which type of motivation is aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state?

Assessment appraisals consider how fair some event is and can evoke emotions like warmth or anger.

Which term best describes the situation in which consumers remember information better when the frame of mind they are currently in matches the frame of mind they were in when originally exposed to the information?

In Maslow's hierarchy of needs, safety and security needs are basic needs for survival such as food and drink.