Question 1

A sales manager uses a bar chart to describe sales projections to his associates.This scenario exemplifies ________.

Accepted Answer

A)  phishing 
B)  visualization 
C)  simulation 
D)  augmented reality 
A)  phishing 
B)  visualization 
C)  simulation 
D)  augmented reality

Question 2

________ analysis is a type of data mining analysis which measures the impact of a set of variables on another variable.

Accepted Answer

A)  Market basket 
B)  RFM 
C)  Cluster 
D)  Regression 
A)  Market basket 
B)  RFM 
C)  Cluster 
D)  Regression

Question 3

An OLAP ________ is a characteristic or attribute of an info cube.

Accepted Answer

A)  cube 
B)  dimension 
C)  dashboard 
D)  cluster 
A)  cube 
B)  dimension 
C)  dashboard 
D)  cluster

Question 4

The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5,on a scale of 1 to 5).Based on this information,which of the following is a valid conclusion?

Accepted Answer

A)  Robert recently made a big purchase at the supermarket. 
B)  Robert does not shop frequently at the supermarket. 
C)  Robert has not purchased anything from the supermarket recently. 
D)  Robert frequently purchases inexpensive items from the supermarket. 
A)  Robert recently made a big purchase at the supermarket. 
B)  Robert does not shop frequently at the supermarket. 
C)  Robert has not purchased anything from the supermarket recently. 
D)  Robert frequently purchases inexpensive items from the supermarket.

Question 5

With the advent Next Best Offer (NBO),companies can more accurately predict the rate that offers will be accepted.

Accepted Answer

A) True 
 B)False

Question 6

What is the difference between unsupervised data mining and supervised data mining?

Accepted Answer

With unsupervised data mining,analysts d

Question 7

Which of the following is referred to as an online analytical processing system?

Accepted Answer

A)  the data set 
B)  the traditional database 
C)  the operational database 
D)  the data warehouse 
A)  the data set 
B)  the traditional database 
C)  the operational database 
D)  the data warehouse

Question 8

________ is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

Accepted Answer

A)  Hadoop 
B)  HTTP Server 
C)  Struts 
D)  ActiveMQ 
A)  Hadoop 
B)  HTTP Server 
C)  Struts 
D)  ActiveMQ

Question 9

A retail store wants to identify the types of products that they should bundle together on sale.Which of the following types of analysis would be most suitable for this purpose?

Accepted Answer

A)  market basket 
B)  RFM 
C)  cluster 
D)  OLAP 
A)  market basket 
B)  RFM 
C)  cluster 
D)  OLAP

Question 10

A common analogy for a Hadoop system is a data lake.

Accepted Answer

A) True 
 B)False

Question 11

Margin Retails,a local supermarket,stocks up aftershave products next to the shaving creams predicting that consumers purchasing the shaving creams are most likely to purchase the aftershaves.In this case Margin's analysis technique is typically based on ________.

Accepted Answer

A)  hard-selling 
B)  soft-selling 
C)  cross-selling 
D)  up-selling 
A)  hard-selling 
B)  soft-selling 
C)  cross-selling 
D)  up-selling

Question 12

How is data collected and stored in a BI system?

Accepted Answer

Data can be collected for a BI system in

Question 13

Market basket analysis is a technique used to segment the customer base.

Accepted Answer

A) True 
 B)False

Question 14

With an OLAP report,it is possible to drill down into data.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an effectiveness objective of the BI process?

Accepted Answer

A)  storing and retrieving data 
B)  assessing current conditions 
C)  working with budget constraints 
D)  staying within time limits 
A)  storing and retrieving data 
B)  assessing current conditions 
C)  working with budget constraints 
D)  staying within time limits

Question 16

In an RFM analysis,what will be the M score of a customer who spends the least amount of money,when rated on a scale of 1 to 5?

Accepted Answer

A)  5 
B)  1 
C)  0 
D)  2 
A)  5 
B)  1 
C)  0 
D)  2

Question 17

Which of the following statements is true of a BI system?

Accepted Answer

A)  A BI server can deliver output in a variety of formats. 
B)  Operational databases are incompatible for use with BI systems. 
C)  Data collected for BI systems are unsuitable for storage in data warehouses. 
D)  General-purpose BI software is used irrespective of the analysis method employed. 
A)  A BI server can deliver output in a variety of formats. 
B)  Operational databases are incompatible for use with BI systems. 
C)  Data collected for BI systems are unsuitable for storage in data warehouses. 
D)  General-purpose BI software is used irrespective of the analysis method employed.

Question 18

Describe the major risks faced by businesses from business intelligence users.

Accepted Answer

User resistance is a common malady of al

Question 19

What are the two types of people that use BI systems? Describe their roles.

Accepted Answer

There are two distinct types of people t

Question 20

A(n)________ analysis is used to analyze and rank customers according to their purchasing patterns.

Accepted Answer

A)  regression 
B)  cluster 
C)  RFM 
D)  market basket 
A)  regression 
B)  cluster 
C)  RFM 
D)  market basket

A sales manager uses a bar chart to describe sales projections to his associates.This scenario exemplifies ________.

________ analysis is a type of data mining analysis which measures the impact of a set of variables on another variable.

An OLAP ________ is a characteristic or attribute of an info cube.

The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5,on a scale of 1 to 5).Based on this information,which of the following is a valid conclusion?

With the advent Next Best Offer (NBO),companies can more accurately predict the rate that offers will be accepted.

What is the difference between unsupervised data mining and supervised data mining?

Which of the following is referred to as an online analytical processing system?

________ is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

A retail store wants to identify the types of products that they should bundle together on sale.Which of the following types of analysis would be most suitable for this purpose?

A common analogy for a Hadoop system is a data lake.

Margin Retails,a local supermarket,stocks up aftershave products next to the shaving creams predicting that consumers purchasing the shaving creams are most likely to purchase the aftershaves.In this case Margin's analysis technique is typically based on ________.

How is data collected and stored in a BI system?

Market basket analysis is a technique used to segment the customer base.

With an OLAP report,it is possible to drill down into data.

Which of the following is an effectiveness objective of the BI process?

In an RFM analysis,what will be the M score of a customer who spends the least amount of money,when rated on a scale of 1 to 5?

Which of the following statements is true of a BI system?

Describe the major risks faced by businesses from business intelligence users.

What are the two types of people that use BI systems? Describe their roles.

A(n)________ analysis is used to analyze and rank customers according to their purchasing patterns.

The Importance of MIS

Business Processes, Information Systems, and Information

Networks and the Cloud

Database Processing

Information Systems Security

Using Is to Improve Processes

Supporting Processes With ERP Systems

Supporting the Procurement Process With SAP

Supporting the Sales Process With SAP

Collaboration and IS

Social Media and IS

Filters

Exam 12: Business Intelligence and IS

A sales manager uses a bar chart to describe sales projections to his associates.This scenario exemplifies ________.

________ analysis is a type of data mining analysis which measures the impact of a set of variables on another variable.

An OLAP ________ is a characteristic or attribute of an info cube.

The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5,on a scale of 1 to 5).Based on this information,which of the following is a valid conclusion?

With the advent Next Best Offer (NBO),companies can more accurately predict the rate that offers will be accepted.

What is the difference between unsupervised data mining and supervised data mining?

Which of the following is referred to as an online analytical processing system?

________ is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.

A retail store wants to identify the types of products that they should bundle together on sale.Which of the following types of analysis would be most suitable for this purpose?

A common analogy for a Hadoop system is a data lake.

Margin Retails,a local supermarket,stocks up aftershave products next to the shaving creams predicting that consumers purchasing the shaving creams are most likely to purchase the aftershaves.In this case Margin's analysis technique is typically based on ________.

How is data collected and stored in a BI system?

Market basket analysis is a technique used to segment the customer base.

With an OLAP report,it is possible to drill down into data.

Which of the following is an effectiveness objective of the BI process?

In an RFM analysis,what will be the M score of a customer who spends the least amount of money,when rated on a scale of 1 to 5?

Which of the following statements is true of a BI system?

Describe the major risks faced by businesses from business intelligence users.

What are the two types of people that use BI systems? Describe their roles.

A(n)________ analysis is used to analyze and rank customers according to their purchasing patterns.

The Importance of MIS

Business Processes, Information Systems, and Information

Networks and the Cloud

Database Processing

Information Systems Security

Using Is to Improve Processes

Supporting Processes With ERP Systems

Supporting the Procurement Process With SAP

Supporting the Sales Process With SAP

Collaboration and IS

Social Media and IS

Filters