Exam 11: Sport, Media, and Ideology

_____ was intended to be a public instrument of nationhood,whereas _____ was the first national private network in Canada.

While explaining to your younger sister what she can expect her skills as a professional basketball player,you note what Cooky et al (2013)found in their research regarding the four themes that frame how female athletes are presented in the media.Which of the following is not one of these themes?

_____ is best defined as the institution that produces and distributes information,interpretation,and entertainment to mass audiences.

The sports-media complex share not only economic interests but also _____ interests.

Which of the following best exemplifies the idea that the media has significant power in socially constructing and shaping our understandings of race and ethnicity?

The style of commentary associated with particular sports often varies and reflects the intended viewing audience.Which of the following pairs of sports would reflect a middle and upper-middle class viewing audience?

That the media,sport/leisure organizations,and advertisers are not easily understood as separate entities because they protect and promote each other's interests is best described as:

In 1984,the CRTC licensed Canada's fist 24-hour cable sports specialty channel.This channel was _____ and was owned by ______.

Your professor is leading a discussion in class about the underrepresentation of women's sports in the media.Which of the following points would be LEAST likely to be raised in this context?

Which of the following developments did not signal a power shift in Canadian broadcasting towards the subordination of public interest and to private,commercial interests?

Which of the following is TRUE of CTV and sport broadcasting?

We refer to a market dominated by a small number of firms as a/an:

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport.On which of the following points will you base your argument?

Which of the following is FALSE regarding CBC losing the rights to televise Hockey Night in Canada?

Because mostly male enthusiasts spend vast amounts of time online taking stock of injuries,player statistics,and other such trends and patterns in the world of professional sport,fantasy sport leagues can be referred to as:

Who holds the record for both largest media rights deal in NJL history and Canada's largest sports media rights agreement?

In what year did Canadians' use of the internet for news,information,and entertainment surpass that of television,marking a shift in how we consume popular culture?

Michael Billig defines _____ as the habitual,day-to-day representations of Canada that work to socially construct powerful hegemonic understandings of national identity,solidarity,and cohesiveness.

Mark Lowes noted that sports journalism is a/an _____ because part of their job is to promote professional franchises,professional players,and their leagues.

Television network executives lobbied various sport leagues to make specific rule changes that would make sports more exciting for television viewers.Which of the following sports decided to accommodate these network executives?