Question 1

To attract attention in stores,companies use point-of-sale (POS)displays to ease finding products and to eliminate competitors from consideration.

Accepted Answer

A) True 
 B)False

Question 2

Effective,knowledgeable sales personnel can often be found in the sales force of specialty stores.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

Accepted Answer

A)  Direct-response retailing 
B)  Catalog showrooms 
C)  Wholesale clubs 
D)  Product-line retailers 
E)  Bargain retailers 
A)  Direct-response retailing 
B)  Catalog showrooms 
C)  Wholesale clubs 
D)  Product-line retailers 
E)  Bargain retailers

Question 4

Which of the following represents the use of online displays of products,allowing customers instant access to information and purchasing options?

Accepted Answer

A)  Cybermalls 
B)  Virtual storefronts 
C)  E-catalogs 
D)  Video retailing 
E)  Electronic storefronts 
A)  Cybermalls 
B)  Virtual storefronts 
C)  E-catalogs 
D)  Video retailing 
E)  Electronic storefronts

Question 5

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Accepted Answer

A)  Market share 
B)  Advertising 
C)  Promotion 
D)  Profit management 
E)  Customer relations 
A)  Market share 
B)  Advertising 
C)  Promotion 
D)  Profit management 
E)  Customer relations

Question 6

Why is water the least expensive mode of transportation?

Accepted Answer

Networks of waterways,oceans,rivers,and

Question 7

In addition to being one of the fastest modes of transportation for physical goods,what is the advantage of using air-freight?

Accepted Answer

A)  It allows for the movement of large, bulky items. 
B)  The routes are fixed and routine. 
C)  There are lower inventory costs because items do not need storage. 
D)  It offers economical and reliable delivery for items such as liquids and gases. 
E)  It offers flexibility for any-distance distribution, is fast, and dependable. 
A)  It allows for the movement of large, bulky items. 
B)  The routes are fixed and routine. 
C)  There are lower inventory costs because items do not need storage. 
D)  It offers economical and reliable delivery for items such as liquids and gases. 
E)  It offers flexibility for any-distance distribution, is fast, and dependable.

Question 8

Shopping agents (e-agents)help people shop from factory outlet stores.

Accepted Answer

A) True 
 B)False

Question 9

Most business products are distributed through direct channels.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

Accepted Answer

A)  Public warehouses 
B)  Store stockrooms 
C)  Relay warehouses 
D)  Private warehouses 
E)  Storage warehouses 
A)  Public warehouses 
B)  Store stockrooms 
C)  Relay warehouses 
D)  Private warehouses 
E)  Storage warehouses

Question 11

What can be used to determine what products are sold and when they are sold,to be better able to forecast upcoming demand?

Accepted Answer

A)  Upstream sourcing 
B)  Systems integration 
C)  Supply chains 
D)  Large inventories 
E)  Data mining 
A)  Upstream sourcing 
B)  Systems integration 
C)  Supply chains 
D)  Large inventories 
E)  Data mining

Question 12

Premiums reward frequent buyers for making repeat purchases.

Accepted Answer

A) True 
 B)False

Question 13

If a firm is more interested in promoting a product and less interested in making a sale,what type of selling should be used?

Accepted Answer

A)  Industrial selling 
B)  Missionary selling 
C)  Creative selling 
D)  Personal selling 
E)  Retail selling 
A)  Industrial selling 
B)  Missionary selling 
C)  Creative selling 
D)  Personal selling 
E)  Retail selling

Question 14

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

Accepted Answer

A)  Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns. 
B)  Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has. 
C)  Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals. 
D)  Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion. 
E)  Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized. 
A)  Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns. 
B)  Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has. 
C)  Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals. 
D)  Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion. 
E)  Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized.

Question 15

Explain the primary difference between a wholesaler and a sales agent.

Accepted Answer

The primary difference is the role that

Question 16

Discount houses,catalog showrooms,and factory outlets are examples of product-line retailers.

Accepted Answer

A) True 
 B)False

Question 17

What is the specific communication device that sellers use to send a message to potential customers?

Accepted Answer

A)  Advertising media 
B)  Personal selling 
C)  Real-time media 
D)  Promotional mix 
E)  Media mix 
A)  Advertising media 
B)  Personal selling 
C)  Real-time media 
D)  Promotional mix 
E)  Media mix

Question 18

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

Accepted Answer

Department stores provide a variety of p

Question 19

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.In particular,why would adding value to a product be seen as an important objective for a promotion team?

Accepted Answer

By adding perceived value to a given pro

Question 20

The distribution mix is the combination of channels that a firm selects to get a product to end users.

Accepted Answer

A) True 
 B)False

To attract attention in stores,companies use point-of-sale (POS)displays to ease finding products and to eliminate competitors from consideration.

Effective,knowledgeable sales personnel can often be found in the sales force of specialty stores.

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

Which of the following represents the use of online displays of products,allowing customers instant access to information and purchasing options?

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Why is water the least expensive mode of transportation?

In addition to being one of the fastest modes of transportation for physical goods,what is the advantage of using air-freight?

Shopping agents (e-agents)help people shop from factory outlet stores.

Most business products are distributed through direct channels.

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

What can be used to determine what products are sold and when they are sold,to be better able to forecast upcoming demand?

Premiums reward frequent buyers for making repeat purchases.

If a firm is more interested in promoting a product and less interested in making a sale,what type of selling should be used?

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

Explain the primary difference between a wholesaler and a sales agent.

Discount houses,catalog showrooms,and factory outlets are examples of product-line retailers.

What is the specific communication device that sellers use to send a message to potential customers?

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.In particular,why would adding value to a product be seen as an important objective for a promotion team?

The distribution mix is the combination of channels that a firm selects to get a product to end users.

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 13: Distributing and Promoting Products

To attract attention in stores,companies use point-of-sale (POS)displays to ease finding products and to eliminate competitors from consideration.

Effective,knowledgeable sales personnel can often be found in the sales force of specialty stores.

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

Which of the following represents the use of online displays of products,allowing customers instant access to information and purchasing options?

Which of the following terms refers to finding the most effective techniques for communicating information about and selling a product?

Why is water the least expensive mode of transportation?

In addition to being one of the fastest modes of transportation for physical goods,what is the advantage of using air-freight?

Shopping agents (e-agents)help people shop from factory outlet stores.

Most business products are distributed through direct channels.

Which of the following will a large firm utilize when it needs temporary storage space for a large amount of products in immediate demand?

What can be used to determine what products are sold and when they are sold,to be better able to forecast upcoming demand?

Premiums reward frequent buyers for making repeat purchases.

If a firm is more interested in promoting a product and less interested in making a sale,what type of selling should be used?

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

Explain the primary difference between a wholesaler and a sales agent.

Discount houses,catalog showrooms,and factory outlets are examples of product-line retailers.

What is the specific communication device that sellers use to send a message to potential customers?

Why would one expect a product sold at a specialty store to cost more than the same product at a department store?

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.In particular,why would adding value to a product be seen as an important objective for a promotion team?

The distribution mix is the combination of channels that a firm selects to get a product to end users.

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters