Question 1

Which of the following is an advantage of using viral marketing and social networking?

Accepted Answer

A)  Marketers can reach a wider audience at a lower cost. 
B)  Consumers can post opinions and feedback about products. 
C)  New markets are easier to identify. 
D)  Companies have more control over what the public experiences. 
E)  Companies can respond to and eliminate negative reviews. 
A)  Marketers can reach a wider audience at a lower cost. 
B)  Consumers can post opinions and feedback about products. 
C)  New markets are easier to identify. 
D)  Companies have more control over what the public experiences. 
E)  Companies can respond to and eliminate negative reviews.

Question 2

Companies who use ad campaigns to raise public awareness of important issues such as texting while driving are working with what type of environment?

Accepted Answer

A)  Political-legal 
B)  Sociocultural 
C)  Technological 
D)  Competitive 
E)  Demographic 
A)  Political-legal 
B)  Sociocultural 
C)  Technological 
D)  Competitive 
E)  Demographic

Question 3

Which of the following can be the overall effect when a good or service is priced higher than competitors?

Accepted Answer

A)  There will be an implication of higher quality standards. 
B)  There will be greater demand for the product. 
C)  Sales will start slow, but increase over time. 
D)  There will be a larger market size, but smaller profit. 
E)  There will be a smaller market and smaller profit. 
A)  There will be an implication of higher quality standards. 
B)  There will be greater demand for the product. 
C)  Sales will start slow, but increase over time. 
D)  There will be a larger market size, but smaller profit. 
E)  There will be a smaller market and smaller profit.

Question 4

What is data warehousing?

Accepted Answer

A)  A marketing strategy that creates sales agreements that stipulate product delivery 
B)  The process of dividing a market into categories of customer types 
C)  The study of consumer needs and wants and the way in which sellers can best meet them 
D)  The process of collecting, storing, and retrieving data in electronic files 
E)  A customer identification strategy that targets potential buyers 
A)  A marketing strategy that creates sales agreements that stipulate product delivery 
B)  The process of dividing a market into categories of customer types 
C)  The study of consumer needs and wants and the way in which sellers can best meet them 
D)  The process of collecting, storing, and retrieving data in electronic files 
E)  A customer identification strategy that targets potential buyers

Question 5

Family members and friends can have a strong impact on consumer choices when acting as

Accepted Answer

A)  psychological influences. 
B)  personal influences. 
C)  social influences. 
D)  loyalty influences. 
E)  cultural influences. 
A)  psychological influences. 
B)  personal influences. 
C)  social influences. 
D)  loyalty influences. 
E)  cultural influences.

Question 6

What is the study of the decision process by which customers come to purchase and consume products?

Accepted Answer

A)  Marketing 
B)  Segmentation 
C)  Resource management 
D)  Consumer behavior 
E)  Acculturation 
A)  Marketing 
B)  Segmentation 
C)  Resource management 
D)  Consumer behavior 
E)  Acculturation

Question 7

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

Accepted Answer

A) True 
 B)False

Question 8

Why is product placement an effective marketing tool?

Accepted Answer

Product placement is effective because t

Question 9

Describe psychological,personal,social,and cultural influences on consumer behavior.

Accepted Answer

Marketers try to explain consumer choice

Question 10

Rational motives involve nonobjective factors and include sociability,imitation of others,and aesthetics.

Accepted Answer

A) True 
 B)False

Question 11

What part of the marketing mix includes communicating information about products and is the most visible component of the marketing mix?

Accepted Answer

A)  Product 
B)  Promotion 
C)  Price 
D)  Place 
E)  Psychographics 
A)  Product 
B)  Promotion 
C)  Price 
D)  Place 
E)  Psychographics

Question 12

When gathering opinions about consumer decisions,what type of research tool could be utilized online,by telephone,or face-to-face?

Accepted Answer

A)  Observation 
B)  Secondary research 
C)  Surveys 
D)  Focus groups 
E)  Experimentation 
A)  Observation 
B)  Secondary research 
C)  Surveys 
D)  Focus groups 
E)  Experimentation

Question 13

What is the goal of market research?

Accepted Answer

A)  To identify stakeholders and how to best meet their needs 
B)  To gain goodwill with consumers by utilizing public relations 
C)  To increase competitiveness by clarifying relationships that affect the marketing decisions 
D)  To conduct studies on customer responses to the marketing mix 
E)  To determine which research method will deliver the most effective results 
A)  To identify stakeholders and how to best meet their needs 
B)  To gain goodwill with consumers by utilizing public relations 
C)  To increase competitiveness by clarifying relationships that affect the marketing decisions 
D)  To conduct studies on customer responses to the marketing mix 
E)  To determine which research method will deliver the most effective results

Question 14

Which of the following is the combination of traits based on location and population characteristics used to identify consumers and act as a common segmentation tool?

Accepted Answer

A)  Psychographic variables 
B)  Behavioral variables 
C)  Marketing variables 
D)  Geo-demographic variables 
E)  Primary variables 
A)  Psychographic variables 
B)  Behavioral variables 
C)  Marketing variables 
D)  Geo-demographic variables 
E)  Primary variables

Question 15

Benefits add value by providing features that increase the customer's satisfaction.

Accepted Answer

A) True 
 B)False

Question 16

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is the BEST example of a B2B market transaction?

Accepted Answer

A)  A college student buys dorm furniture from an on-campus store. 
B)  A group of teenage girls buy new clothes for the upcoming school year. 
C)  A high-school coach borrows sports equipment from a neighboring school. 
D)  A dentist provides free toothbrushes to patients. 
E)  A chain of ice cream parlors regularly purchases napkins from the same supplier. 
A)  A college student buys dorm furniture from an on-campus store. 
B)  A group of teenage girls buy new clothes for the upcoming school year. 
C)  A high-school coach borrows sports equipment from a neighboring school. 
D)  A dentist provides free toothbrushes to patients. 
E)  A chain of ice cream parlors regularly purchases napkins from the same supplier.

Question 18

Discuss the three categories of B2B markets.

Accepted Answer

The three categories of B2B markets are

Question 19

Which consumer influence includes perceptions,ability to learn,and attitudes?

Accepted Answer

A)  Psychological 
B)  Personal 
C)  Social 
D)  Loyalty 
E)  Cultural 
A)  Psychological 
B)  Personal 
C)  Social 
D)  Loyalty 
E)  Cultural

Question 20

The ability of a good or service to satisfy a need is considered to be its

Accepted Answer

A)  benefit. 
B)  utility. 
C)  value. 
D)  market. 
E)  sociocultural environment. 
A)  benefit. 
B)  utility. 
C)  value. 
D)  market. 
E)  sociocultural environment.

Which of the following is an advantage of using viral marketing and social networking?

Companies who use ad campaigns to raise public awareness of important issues such as texting while driving are working with what type of environment?

Which of the following can be the overall effect when a good or service is priced higher than competitors?

What is data warehousing?

Family members and friends can have a strong impact on consumer choices when acting as

What is the study of the decision process by which customers come to purchase and consume products?

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

Why is product placement an effective marketing tool?

Describe psychological,personal,social,and cultural influences on consumer behavior.

Rational motives involve nonobjective factors and include sociability,imitation of others,and aesthetics.

What part of the marketing mix includes communicating information about products and is the most visible component of the marketing mix?

When gathering opinions about consumer decisions,what type of research tool could be utilized online,by telephone,or face-to-face?

What is the goal of market research?

Which of the following is the combination of traits based on location and population characteristics used to identify consumers and act as a common segmentation tool?

Benefits add value by providing features that increase the customer's satisfaction.

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

Which of the following is the BEST example of a B2B market transaction?

Discuss the three categories of B2B markets.

Which consumer influence includes perceptions,ability to learn,and attitudes?

The ability of a good or service to satisfy a need is considered to be its

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Which of the following is an advantage of using viral marketing and social networking?

Companies who use ad campaigns to raise public awareness of important issues such as texting while driving are working with what type of environment?

Which of the following can be the overall effect when a good or service is priced higher than competitors?

What is data warehousing?

Family members and friends can have a strong impact on consumer choices when acting as

What is the study of the decision process by which customers come to purchase and consume products?

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

Why is product placement an effective marketing tool?

Describe psychological,personal,social,and cultural influences on consumer behavior.

Rational motives involve nonobjective factors and include sociability,imitation of others,and aesthetics.

What part of the marketing mix includes communicating information about products and is the most visible component of the marketing mix?

When gathering opinions about consumer decisions,what type of research tool could be utilized online,by telephone,or face-to-face?

What is the goal of market research?

Which of the following is the combination of traits based on location and population characteristics used to identify consumers and act as a common segmentation tool?

Benefits add value by providing features that increase the customer's satisfaction.

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

Which of the following is the BEST example of a B2B market transaction?

Discuss the three categories of B2B markets.

Which consumer influence includes perceptions,ability to learn,and attitudes?

The ability of a good or service to satisfy a need is considered to be its

The US Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology Itfor Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters