Exam 7: Survey Research

Open ended questions are good initial questions for mail surveys.

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n)____.

If there is a desire to maximize the response rate,a(n)____ is preferable.

If respondents may have issues with literacy,a(n)____ is preferable.

What are the advantages and drawbacks of electronic surveys?​

A(n)_______________ questionnaire typically provides the highest response rate of all of the questionnaire types.

When there is a need for a quick turn-around time,a(n)____ is preferable.

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

Identify and discuss the key population issues in conducting surveys.

If the survey instrument is quite long,a(n)_______________ interview is typically the best choice of all of the interview types.

If a survey may need on-the-spot modifications,a(n)____ is preferable.

Figure TB 7-1 Are you currently enrolled in the University Honors Consortium? ______Yes _______No -What type of response scale is illustrated in the accompanying question,asking about participation in the honors program?

When long response categories are possible,telephone interviews are probably not a good choice.

Telephone interviews enable a researcher to gather information rapidly.

Which item is double-barreled?

When the survey itself is quite long,mail surveys are an excellent choice.

When using filter or contingency questions,it is helpful to make ____.

Describe and discuss focus groups,identifying the advantages and drawbacks.

If operational costs must be minimized,a(n)____ is preferable.

Which item is likely to be biased?