Question 1

There are many more consumer markets than business-to-business (B2B)markets.

Accepted Answer

A) True 
 B)False

Question 2

What is a distribution channel?

Accepted Answer

A distribution channel is a se

Question 3

CRM is helpful to organizations because it helps them to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them.Discuss some of the ways CRM accomplishes this.

Accepted Answer

CRM is the process of establishing long-

Question 4

Ethnicity is an example of geographic market segmentation.

Accepted Answer

A) True 
 B)False

Question 5

________ is the process of surveying the market environment to assess external threats and opportunities.

Accepted Answer

A)  Distributing 
B)  Environmental scanning 
C)  Business planning 
D)  Overseeing 
E)  Promoting 
A)  Distributing 
B)  Environmental scanning 
C)  Business planning 
D)  Overseeing 
E)  Promoting

Question 6

Successful marketing identifies many ways to increase value to customers,including increasing the perceived benefits of a product-whether or not those benefits will actually be experienced by the customer after purchasing the product.

Accepted Answer

A) True 
 B)False

Question 7

How can social media be used in market research?

Accepted Answer

Social media sites,such as Facebook and

Question 8

When we interview for a job,we are marketing ourselves.

Accepted Answer

A) True 
 B)False

Question 9

When a company performs an audit of current managerial expertise,manufacturing and financing capabilities,and the organization's execution of the 4 Ps in the marketing mix,it is primarily interested in assessing its ________.

Accepted Answer

A)  reputation 
B)  internal strengths and weaknesses 
C)  profit and losses 
D)  external environment 
E)  secondary data 
A)  reputation 
B)  internal strengths and weaknesses 
C)  profit and losses 
D)  external environment 
E)  secondary data

Question 10

When eight to ten potential customers are asked for feedback on a good or service,advertisement,idea,or packaging by a company,they are called a ________.

Accepted Answer

A)  target market 
B)  focus group 
C)  control group 
D)  consumer advocacy group 
E)  demographic group 
A)  target market 
B)  focus group 
C)  control group 
D)  consumer advocacy group 
E)  demographic group

Question 11

What are the five steps in the consumer buying process?

Accepted Answer

1.Need recognition
2.Informati

Question 12

Which of the following is NOT a promotional method used to inform and persuade targeted customers to buy a product?

Accepted Answer

A)  personal selling 
B)  publicity 
C)  distribution 
D)  direct marketing 
E)  public relations 
A)  personal selling 
B)  publicity 
C)  distribution 
D)  direct marketing 
E)  public relations

Question 13

Marketing is an ongoing process of tweaking a business to satisfy customers in order to ensure quality,value,and repeat business.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT an example of how not-for-profit organizations use marketing?

Accepted Answer

A)  A museum conducts a city-wide mailing to attract new membership. 
B)  The Red Cross is investigating the use of alcohol-based drugs for children's diseases. 
C)  A Belgium cultural society wants to inform American tourists that French fries were invented there. 
D)  The Sierra Club is holding a masked costume ball for Halloween in San Francisco. 
E)  The Ad Council runs a campaign to prevent drunk driving. 
A)  A museum conducts a city-wide mailing to attract new membership. 
B)  The Red Cross is investigating the use of alcohol-based drugs for children's diseases. 
C)  A Belgium cultural society wants to inform American tourists that French fries were invented there. 
D)  The Sierra Club is holding a masked costume ball for Halloween in San Francisco. 
E)  The Ad Council runs a campaign to prevent drunk driving.

Question 15

What do the letters S,W,O,and T stand for in the term SWOT when it is applied to situational analysis?

Accepted Answer

S is strengths,W is

Question 16

Social media sites such as Facebook and Twitter are unreliable sources of market research data because few customers use such sites to discuss business issues.

Accepted Answer

A) True 
 B)False

Question 17

In a "seller's market" ________.

Accepted Answer

A)  demand exceeds supply 
B)  suppliers are anxiously looking for a wider range of outlets for their goods and services 
C)  customers have the final choice on product specifications 
D)  there is a limited demand for good quality products 
E)  supply exceeds demand 
A)  demand exceeds supply 
B)  suppliers are anxiously looking for a wider range of outlets for their goods and services 
C)  customers have the final choice on product specifications 
D)  there is a limited demand for good quality products 
E)  supply exceeds demand

Question 18

What is the central purpose of marketing research?

Accepted Answer

The central purpose

Question 19

In the sociocultural environment,businesses can avoid business blunders and find opportunities by doing all of the following EXCEPT ________.

Accepted Answer

A)  understanding cultural differences 
B)  hiding from the political process 
C)  adapting to different attitudes 
D)  keeping up with demographic shifts 
E)  keeping up with changing social trends 
A)  understanding cultural differences 
B)  hiding from the political process 
C)  adapting to different attitudes 
D)  keeping up with demographic shifts 
E)  keeping up with changing social trends

Question 20

The era when companies believed that a good quality product would simply sell itself ran ________.

Accepted Answer

A)  from the 1950s until the early 1980s 
B)  from the Industrial Revolution until the 1920s 
C)  from the mid-1920s until the 1950s 
D)  from the mid-1980s until the late-1990s 
E)  from the late-1990s to the present 
A)  from the 1950s until the early 1980s 
B)  from the Industrial Revolution until the 1920s 
C)  from the mid-1920s until the 1950s 
D)  from the mid-1980s until the late-1990s 
E)  from the late-1990s to the present

Exam 12: Marketing and Consumer Behavior

There are many more consumer markets than business-to-business (B2B)markets.

What is a distribution channel?

CRM is helpful to organizations because it helps them to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them.Discuss some of the ways CRM accomplishes this.

Ethnicity is an example of geographic market segmentation.

________ is the process of surveying the market environment to assess external threats and opportunities.

Successful marketing identifies many ways to increase value to customers,including increasing the perceived benefits of a product-whether or not those benefits will actually be experienced by the customer after purchasing the product.

How can social media be used in market research?

When we interview for a job,we are marketing ourselves.

When a company performs an audit of current managerial expertise,manufacturing and financing capabilities,and the organization's execution of the 4 Ps in the marketing mix,it is primarily interested in assessing its ________.

When eight to ten potential customers are asked for feedback on a good or service,advertisement,idea,or packaging by a company,they are called a ________.

What are the five steps in the consumer buying process?

Which of the following is NOT a promotional method used to inform and persuade targeted customers to buy a product?

Marketing is an ongoing process of tweaking a business to satisfy customers in order to ensure quality,value,and repeat business.

Which of the following is NOT an example of how not-for-profit organizations use marketing?

What do the letters S,W,O,and T stand for in the term SWOT when it is applied to situational analysis?

Social media sites such as Facebook and Twitter are unreliable sources of market research data because few customers use such sites to discuss business issues.

In a "seller's market" ________.

What is the central purpose of marketing research?

In the sociocultural environment,businesses can avoid business blunders and find opportunities by doing all of the following EXCEPT ________.

The era when companies believed that a good quality product would simply sell itself ran ________.

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