Exam 10: Online Business and Technology

What is the main difference between an IT system and an MIS system? Provide an example of how an MIS professional could contribute to a technology-related business decision.

Define and describe viral marketing.Use at least one example in your answer.

An online dating service that charges members makes money primarily through using a(n)________.

Database management systems are MOST useful because ________.

Viral marketing is most effective when it targets people who spend little or no time on the Internet.

Data and information are two terms that are often used interchangeably in business settings.Describe the differences between the two terms and provide an example to illustrate the business uses of data and information.

Marianne is the payroll manager at Johnson Manufacturing.She wants to upgrade the department's accounting systems.To whom should she send her request for an upgrade?

________ refers to the application of products like Facebook in a corporate setting.

David is a manager at an engineering firm.He recently sent an e-mail to Michelle,a member of his team,to provide feedback on problems with the work that she had contributed to the team.Michelle complained to the human resources department that David was harassing her.David was completely taken aback,because he viewed the e-mail as an objective summary of the work that Michelle had performed.What aspects of technology-enabled communication could explain the differences between David's and Michelle's perceptions about the e-mail David sent? What would you recommend David do to prevent such a situation in the future?

Which of the following statements about social media's impact on business is NOT true?

The acronym ________ describes the situation in which a company sells something to an individual buyer for personal use.

The unit in a company that is most often responsible for the hardware components,software programs,and networking strategies of a business organization is ________.

What new jobs have been created with the rise of social media?

The following are all functions of a chief information officer (CIO)EXCEPT ________.

Melinda has just graduated with a master's degree in information technology and has been having trouble finding a corporate job.None of the large companies she has contacted have job openings in her field.So Melinda decides to try marketing her services to some of her home town businesses.These businesses have been very slow to adopt new technology.For instance,the local hardware store runs just like it did thirty years ago,with an aging cash register and paper-based bookkeeping.She plans to talk with the store's owner about hiring her part time as its IT specialist to modernize the store's systems.What objections might the hardware store owner have to the idea of hiring an IT specialist,and what should Melinda say to convince the owner of the store that she can help increase the store's sales?

What best describes a data mart?

Spyware displays banner ads or pop-up ads on your computer.

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product.The company wants to target its marketing at this demographic of people.The marketing department has used a database management system to identify the characteristics of buyers.Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

IT departments must ensure that companies use the newest technology that is available.

The online advertising acronym PPC stands for ________.