Exam 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

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Companies invest in specialized assets because these assets allow them to:

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Horizontal integration can lead to low cost advantages but rarely to differentiation advantages.

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A merger occurs when one company uses its capital resources, such as stock, debt, or cash, to purchase another company.

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When technology in an industry is changing rapidly, a company pursuing a strategy of vertical integration may find itself:

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Vertical integration can strengthen a company's differentiation business-level strategy and competitive advantage.

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Vertical integration is undertaken to support the competitive position of a company's core business.

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Google bought Clever Sense, a mobile app company. This is an example of a(n):

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When a company outsources its noncore activities to specialists, it loses its capabilities to differentiate its final products.

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Tina's Technologies is expanding its operations backward into an industry that produces inputs for the company's products. Tina's Technologies is utilizing horizontal integration.

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Vertical integration can be disadvantageous when:

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Horizontal integration can help lower costs when it allows a company to reduce the duplication of resources.

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The final part of the strategy formulation process is:

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When a bank offers home mortgages and credit cards to its checking account customers, it is using horizontal integration strategy.

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Horizontal integration almost always increases rivalry in an industry.

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Competitive bidding makes suppliers reluctant to make investments that tie them closely to their trading partners.

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In a strategic alliance, one company in the agreement benefits more than the other.

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In which of the following is a firm most likely to lose direct control over value creation activities?

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Consider the case of a manufacturing firm that purchases subassemblies from a supplier, creates a finished product, and then sells that product to a wholesale distributor. What advantages might this firm gain from forward integration? From backward integration? What potential pitfalls of vertical integration might the firm face?

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Credible commitments refer to:

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Compare the benefits and risks associated with horizontal and vertical integration. Under what circumstances would a firm prefer one over the other?

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