Exam 6: Business-Level Strategy and the Industry Environment

In a declining industry, a company may utilize a harvest strategy and:

Product proliferation refers to the strategy of filling the niches by catering to the needs of customers in all market segments.

Firms sometimes pursue a chaining strategy to:

Which of the following strategies allows interdependent firms indirectly to coordinate their actions?

Most embryonic industries arise from:

Armando, a technology enthusiast, is often willing to pay premium prices to always have the newest tech gadgets. Armando most likely belongs to the _____ group of customers.

To compete in the fragmented restaurant industry, Starbucks built, and now operates hundreds of restaurants across the United States and Canada. Which of the following strategies is Starbucks using ?

A company uses _____ when it focuses on pockets of demand that are declining more slowly than the industry as a whole to maintain profitability.

In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market and what must companies do if they are to successfully cross the chasm?

By their choices of competitive actions and decisions about product attributes, managers can speed up or slow down the rate of progress of an industry through the stages of the industry life cycle.

In a bid to expand its business and gain cost advantages, Omega Inc. has established several merchandising outlets in different locations. All the outlets share a good network and are interconnected by information technology. The entire network of outlets operates in the industry as one large company. Which of the following strategies has Omega Inc. most likely used ?

Factors leading to the slow growth of demand in embryonic industries include all of the following except the:

Which of the following statements is true about fragmented industries?

Which of the following factors that affect market growth rates refers to the degree to which a new product is perceived as difficult to understand and use?

When a company decides to exit an industry by selling off its business assets to another company, it is said to be using a(n) _____ strategy.

The challenge in a fragmented industry is to figure out the best set of strategies to overcome a fragmented market so that the competitive advantages associated with pursuing one of the different business models can be realized.

A limit price strategy involves charging a price that is lower than that required to maximize profits in the short run, but is above the cost structure of potential entrants.

The late majority customers are typically reached through specialized distribution channels, and products are often sold by word of mouth.

Customers who have a practical interest in using a new technology in the future and who are willing to experiment and envision new uses for the technology are called:

In the embryonic stage of the industry life cycle, a company's investment needs and production costs are low.