Exam 12: Building Customer Relationships Through Effective Marketing

Bags Unlimited is using a combination of advertising and personal selling to increase the sales of its purses, backpack, and computer bags. This activity involves the ____ ingredient of the marketing mix.

Which of the following is least likely to be a factor in developing a sales forecast?

The utility created by making a product available at a location where customers wish to purchase it is called ____ utility.

Mary Beth is a high school student. All of her friends buy their jeans from Express, so she decides to buy Express jeans even though Levi's fit her better. Mary Beth's purchasing decision is most influenced by ____ factors.

The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of Centrum Silver have segmented the vitamin market on a ____ basis.

What are the major components of a marketing plan?

On what do consumers spend the greatest portion of their disposable income?

A computer-based system for continually gathering internal and external information is called

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target

Your Best, Inc. Marietta worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but management did not want to do things differently. When Marietta went home to talk to her husband, they both realized that, given her passion, it would be better for Marietta to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc. She also knew just where to open the store―right next to her house. To be certain to address all aspects of the business, Marietta hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using online information services to help with the business. With her husband's support and a good marketing plan, Marietta felt that she would be prepared to make the right decisions. -Refer to Your Best, Inc. In preparing a marketing plan, Marietta should ensure that all of the following components are included except a(n)

All of the following are ways to collect useful marketing research information except

New Seasons Market, a locally owned and operated one-stop grocery store based in Portland, Oregon is committed to providing local products for its particular customer base. New Seasons strives to deepen customer trust and loyalty by keeping close and regular connection with customers in a quest to better understand the customers' needs and desires. New Seasons Market is creating a model for

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

Market segmentation means dividing consumers according to their wants, income, and geographic location.

Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year. She can get all of the following from the marketing plan except

A marketing information system manages information from both internal and external sources.

A law requiring nutritional information on the outside packaging of food products is what type of force in the external marketing environment?

Which of the following is not one of the steps in implementing the marketing concept?

Within a market, a group of individuals or firms that share one or more common characteristics is called a target group.

The only kind of utility created by production is time utility, because the producer makes that product available to the customer at the time it is needed.