Exam 10: Politics and the Media

Describe the functions of a Web manager during the Internet Campaign.

A television news show covered the story of a young girl who had cancer but did not have proper medical insurance to cover the expenses of her treatment.They showed how difficult it was for her to meet her daily expenses and how she had to drop out of college due to her illness.The media influenced the viewers' attitude in a positive way so that they donate money toward the cause.The media influenced the viewers with a technique called _____.

Timothy Wilkinson has the responsibility of persuading reporters to give a particular event an interpretation that suits the candidate she is working for.Recently,after a press conference,she convinced the reporters to publish only the positive aspects of the conference to benefit her candidate.In this scenario,Timothy Wilkinson is a _____.

The use of the Internet is a very expensive way for candidates to contact,recruit,and mobilize supporters,as well as to disseminate information about their positions on issues.

A _________ is a televised comment,lasting for only a few seconds,that captures a thought or a perspective and has an immediate impact on viewers.

Today,four of the top five talk-radio shows,as measured by Arbitron ratings,are politically _____.

To make their campaign more effective,a presidential candidate and his allies have decided to send short political videos and audios describing their agendas to personal computers and smartphones.They believe that this technique will help get their message across to the public clearly.In this scenario,the political candidate and his allies are using the method of _____.

Which of the following is true of negative advertisements? 

Michael has created a blog that focuses on the political activities that occur in his area.He recently wrote an article about how the government officials helped transform an abandoned parking lot into a park.He got a lot of views for this article on his blog.In this scenario,Michael is involved in _____.

Which of the following accompanies the perception that few Americans believe that the news media are unbiased in their reporting? 

During a presidential campaign,John Madden's campaign manager ran multiple television broadcasts in which he chose to depict Madden's opponent Jordan Baisley as an insensitive,wealthy,and unreliable candidate,who was running for president for his own personal motives.This is an example of _____.

BNB Prime,a news channel,has started focusing its news to a few cities in the United States.It wants to increase the number of viewers in those particular areas.The channel has hardly broadcasts any of the other major events taking place in the world.In this scenario,BNB Prime wants to increase the number of its viewers using the method of _____.

Since 1996,the Commission on Presidential Debates has limited the participants to: 

The overwhelming dominance of strong liberal voices on talk radio is justified by supporters as a good way to counter what they perceive as the conservative bias in the mainstream print and TV media.

One characteristic of campaign advertising that was more noticeable in 2012 than ever before was its uneven distribution.

Which of the following is true of hyperlocalism? 

By 2012,the advertising industry was spending more on Internet advertising than it spent on all print newspapers and magazines put together.

In a recent study,the Pew Research Center for the People and the Press found that 64 percent of reporters in both national and local media applied the term _____ to themselves.

Which of the following statements is true of the fairness doctrine? 

How has the news industry attempted to attract more viewers?