Question 1

E-training for government officials is categorized as a _____ application.

Accepted Answer

A) government-to-citizen (G2
C)  
B) government-to-business (G2
B)  
C) government-to-government (G2G) 
D) government-to-employee (G2
E)  
A) government-to-citizen (G2
C)  
B) government-to-business (G2
B)  
C) government-to-government (G2G) 
D) government-to-employee (G2
E)

Question 2

BuyStore Inc. ,an online retail store,sells all its products exclusively through its Web site,buystore.com,and is also available as an application on mobiles.BuyStore is an example of a _____.

Accepted Answer

A) brick-and-mortar advertisement 
B) pure-play company 
C) third-party broker 
D) physical storefront 
A) brick-and-mortar advertisement 
B) pure-play company 
C) third-party broker 
D) physical storefront

Question 3

The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost)in each phase of the e-commerce process.

Accepted Answer

A) social engineering 
B) search engine optimization 
C) packet switching 
D) value chain 
A) social engineering 
B) search engine optimization 
C) packet switching 
D) value chain

Question 4

_____ includes transactions that support revenue generation by generating demand for goods and services,offering sales support and customer service,facilitating communication between business partners,and similar activities.

Accepted Answer

A) E-commerce 
B) E-business 
C) E-procurement 
D) E-collaboration 
A) E-commerce 
B) E-business 
C) E-procurement 
D) E-collaboration

Question 5

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

Accepted Answer

A) Cost per click (CP
C)  
B) Cost per thousand (CPM) 
C) Click-through rate (CTR) 
D) Cost per impression rate (CPI) 
A) Cost per click (CP
C)  
B) Cost per thousand (CPM) 
C) Click-through rate (CTR) 
D) Cost per impression rate (CPI)

Question 6

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B)e-commerce.

Accepted Answer

A) third-party marketplaces 
B) seller-side marketplaces 
C) buyer-side marketplaces 
D) trading partner marketplaces 
A) third-party marketplaces 
B) seller-side marketplaces 
C) buyer-side marketplaces 
D) trading partner marketplaces

Question 7

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.

Accepted Answer

A) do not have a physical location to help maintain current customers 
B) focus only on attracting new customers 
C) discontinue business with unhappy customers 
D) rarely cut out the middleman in the link between suppliers and consumers 
A) do not have a physical location to help maintain current customers 
B) focus only on attracting new customers 
C) discontinue business with unhappy customers 
D) rarely cut out the middleman in the link between suppliers and consumers

Question 8

Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?

Accepted Answer

A) Operations 
B) Service 
C) Procurement 
D) Logistics 
A) Operations 
B) Service 
C) Procurement 
D) Logistics

Question 9

Provide examples of organizational e-commerce activities that take place inside an organization.

Accepted Answer

Organizational e-commerce activities can

Question 10

The _________ of e-commerce is an extension of traditional marketing media,such as radio and television.

Accepted Answer

A) merchant model 
B) brokerage model 
C) advertising model 
D) infomediary model 
A) merchant model 
B) brokerage model 
C) advertising model 
D) infomediary model

Question 11

Universities are an example of nonbusiness organizations that use e-commerce applications.

Accepted Answer

A) True 
 B)False

Question 12

Describe micropayments.

Accepted Answer

Micropayments are transactions on the We

Question 13

E-commerce fulfills the product information activity using _____.

Accepted Answer

A) Web sites 
B) phone calls 
C) flyers 
D) faxes 
A) Web sites 
B) phone calls 
C) flyers 
D) faxes

Question 14

_____ is a method for improving the volume or quality of traffic to a Web site.

Accepted Answer

A) Value chain analysis 
B) Search engine optimization 
C) E-procurement 
D) Social engineering 
A) Value chain analysis 
B) Search engine optimization 
C) E-procurement 
D) Social engineering

Question 15

Why must organizations look at search engine optimization (SEO)as a method to be included in their Web marketing campaigns?

Accepted Answer

A comprehensive Web marketing campaign s

Question 16

Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers.

Accepted Answer

A) Page title 
B) E-procurement 
C) Third-party exchange 
D) Trading partner agreement 
A) Page title 
B) E-procurement 
C) Third-party exchange 
D) Trading partner agreement

Question 17

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

Accepted Answer

A) merchant model 
B) brokerage model 
C) advertising model 
D) infomediary model 
A) merchant model 
B) brokerage model 
C) advertising model 
D) infomediary model

Question 18

The _________ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

Accepted Answer

A) head tag 
B) body tag 
C) meta tag 
D) object tag 
A) head tag 
B) body tag 
C) meta tag 
D) object tag

Question 19

_____ is the first activity to be involved in a typical business-to-consumer (B2C)cycle.

Accepted Answer

A) Fulfillment 
B) Information sharing 
C) Ordering 
D) Payment 
A) Fulfillment 
B) Information sharing 
C) Ordering 
D) Payment

Question 20

Describe the term hit in the context of Web marketing.

Accepted Answer

Any element of a Web page (including tex

E-training for government officials is categorized as a _____ application.

BuyStore Inc. ,an online retail store,sells all its products exclusively through its Web site,buystore.com,and is also available as an application on mobiles.BuyStore is an example of a _____.

The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost)in each phase of the e-commerce process.

_____ includes transactions that support revenue generation by generating demand for goods and services,offering sales support and customer service,facilitating communication between business partners,and similar activities.

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B)e-commerce.

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.

Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?

Provide examples of organizational e-commerce activities that take place inside an organization.

The _________ of e-commerce is an extension of traditional marketing media,such as radio and television.

Universities are an example of nonbusiness organizations that use e-commerce applications.

Describe micropayments.

E-commerce fulfills the product information activity using _____.

_____ is a method for improving the volume or quality of traffic to a Web site.

Why must organizations look at search engine optimization (SEO)as a method to be included in their Web marketing campaigns?

Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers.

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

The _________ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

_____ is the first activity to be involved in a typical business-to-consumer (B2C)cycle.

Describe the term hit in the context of Web marketing.

Information Systems: An Overview

Computers: The Machines Behind Computing

Database Systems,Data Warehouses,and Data Marts

Personal,Legal,Ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,Intranets,and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,Technologies,and Applications

Filters

Exam 8: E-Commerce

E-training for government officials is categorized as a _____ application.

BuyStore Inc. ,an online retail store,sells all its products exclusively through its Web site,buystore.com,and is also available as an application on mobiles.BuyStore is an example of a _____.

The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost)in each phase of the e-commerce process.

_____ includes transactions that support revenue generation by generating demand for goods and services,offering sales support and customer service,facilitating communication between business partners,and similar activities.

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B)e-commerce.

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.

Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?

Provide examples of organizational e-commerce activities that take place inside an organization.

The _________ of e-commerce is an extension of traditional marketing media,such as radio and television.

Universities are an example of nonbusiness organizations that use e-commerce applications.

Describe micropayments.

E-commerce fulfills the product information activity using _____.

_____ is a method for improving the volume or quality of traffic to a Web site.

Why must organizations look at search engine optimization (SEO)as a method to be included in their Web marketing campaigns?

Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers.

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

The _________ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

_____ is the first activity to be involved in a typical business-to-consumer (B2C)cycle.

Describe the term hit in the context of Web marketing.

Information Systems: An Overview

Computers: The Machines Behind Computing

Database Systems,Data Warehouses,and Data Marts

Personal,Legal,Ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,Intranets,and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,Technologies,and Applications

Filters