Exam 14: Reference Groups and Family

A(n)_____ involves two or more people whom someone uses as a basis for comparison/information in forming affective and cognitive responses and performing behaviors.

(Short Answer)

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Question 21

Peer groups often administer psychosocial rewards and punishments for adherence to and violations of the reference group code.

(True/False)

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Question 22

One or more parents and one or more children living together in a household are known as a(n):

(Multiple Choice)

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Question 23

A woman tells her husband about a new family restaurant that has opened in their neighborhood.She is playing the role of a(n):

(Multiple Choice)

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Question 24

Light influencer individuals are more likely to use some impression management as well as "expert" influence.

(True/False)

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Question 25

Life in the _____ households is usually more hectic,and the parents are more pressed for time than in other married-couple households.

(Short Answer)

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Question 26

A housing unit that is inhabited is termed a:

(Multiple Choice)

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Question 27

Children are most likely to play the role of influencers within their families.

(True/False)

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Question 28

By definition,informational reference groups can only fulfill their function by direct communication and/or demonstration.

(True/False)

4.8/5

(85)

Question 29

All of the following statements about research into family decision making are true EXCEPT:

(Multiple Choice)

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Question 30

Which of the following is composed of a householder and at least one other person related to him/her by blood,marriage,or adoption?

(Multiple Choice)

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Question 31

The power of a utilitarian reference group is based upon its perceived:

(Multiple Choice)

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Question 32

For _____,reference group influence is strong for product purchase,but weak for brand selection.

(Short Answer)

4.9/5

(83)

Question 33

Write a short note on consumer socialization.

(Essay)

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Question 34

_____ includes unrelated people living together,such as college roommates or unmarried couples of the opposite or same sex.

(Short Answer)

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(78)

Question 35

Shopping time/stress may be reduced by all of the following methods EXCEPT:

(Multiple Choice)

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Question 36

The influence of reference persons and family members upon the consumer's affective,cognitive,and behavioral responses to marketing strategies are often direct and immediate.

(True/False)

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(86)

Question 37

People may identify/affiliate with particular reference groups to avoid punishments.

(True/False)

4.9/5

(83)

Question 38

Considering reference group influence on products and brands,a(n)_____ is used at home so that other people (outside the immediate family)would be unaware of its possession or use.

(Short Answer)

4.8/5

(97)

Question 39

With reference to the family life cycle,the composition of young people who leave home to work or attend college-but return back to live with the parents can be categorized under the:

(Multiple Choice)

4.8/5

(88)

Question 40

Showing 21 - 40 of 62

A(n)_____ involves two or more people whom someone uses as a basis for comparison/information in forming affective and cognitive responses and performing behaviors.

Peer groups often administer psychosocial rewards and punishments for adherence to and violations of the reference group code.

One or more parents and one or more children living together in a household are known as a(n):

A woman tells her husband about a new family restaurant that has opened in their neighborhood.She is playing the role of a(n):

Light influencer individuals are more likely to use some impression management as well as "expert" influence.

Life in the _____ households is usually more hectic,and the parents are more pressed for time than in other married-couple households.

A housing unit that is inhabited is termed a:

Children are most likely to play the role of influencers within their families.

By definition,informational reference groups can only fulfill their function by direct communication and/or demonstration.

All of the following statements about research into family decision making are true EXCEPT:

Which of the following is composed of a householder and at least one other person related to him/her by blood,marriage,or adoption?

The power of a utilitarian reference group is based upon its perceived:

For _____,reference group influence is strong for product purchase,but weak for brand selection.

Write a short note on consumer socialization.

_____ includes unrelated people living together,such as college roommates or unmarried couples of the opposite or same sex.

Shopping time/stress may be reduced by all of the following methods EXCEPT:

The influence of reference persons and family members upon the consumer's affective,cognitive,and behavioral responses to marketing strategies are often direct and immediate.

People may identify/affiliate with particular reference groups to avoid punishments.

Considering reference group influence on products and brands,a(n)_____ is used at home so that other people (outside the immediate family)would be unaware of its possession or use.

With reference to the family life cycle,the composition of young people who leave home to work or attend college-but return back to live with the parents can be categorized under the:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

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