Question 1

_ Successful marketing strategies recognize the _____ culture as the major influence in the borderlands.

Accepted Answer

The answer of _ Successful marketing strategies recognize the _____...

Question 2

Which of the following has the highest per capita discretionary income?

Accepted Answer

A)  The mature market 
B)  The echo generation 
C)  The teen market 
D)  Generation X 
E)  The baby boomers 
A)  The mature market 
B)  The echo generation 
C)  The teen market 
D)  Generation X 
E)  The baby boomers

Question 3

Explain the classification of families under the four social class groups.

Accepted Answer

Families in each social class can be cla

Question 4

Define the acculturation process-including the stages involved.Why is language proficiency a useful measure of this process?

Accepted Answer

Acculturation refers to how people in on

Question 5

One of the misconceptions about income level in the U.S.is that affluence necessarily increases with:

Accepted Answer

A)  business expansion. 
B)  networking. 
C)  education. 
D)  age. 
E)  experience. 
A)  business expansion. 
B)  networking. 
C)  education. 
D)  age. 
E)  experience.

Question 6

Identification with each social class is influenced most strongly by one's:

Accepted Answer

A)  income/family history. 
B)  social skills/community participation. 
C)  cultural level/status aspirations. 
D)  physical appearance/social acceptance. 
E)  education/occupation. 
A)  income/family history. 
B)  social skills/community participation. 
C)  cultural level/status aspirations. 
D)  physical appearance/social acceptance. 
E)  education/occupation.

Question 7

Age groups can be analyzed as subcultures because they often have distinctive values and behaviors.

Accepted Answer

A) True 
 B)False

Question 8

Determining which subculture is most useful in a particular situation requires a careful analysis of the relationships between the product and the consumer.

Accepted Answer

A) True 
 B)False

Question 9

Resistance to learning/using the language of a new culture is an indication of a lack of commitment to cultural interpenetration.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are affective and cognitive factors useful in defining subcultures EXCEPT:

Accepted Answer

A)  emotional reactions. 
B)  beliefs. 
C)  values. 
D)  goals. 
E)  behavioral norms. 
A)  emotional reactions. 
B)  beliefs. 
C)  values. 
D)  goals. 
E)  behavioral norms.

Question 11

What is meant by "psychological" age? Why should the marketer be especially interested in the teen subculture?

Accepted Answer

Psychological age,or cognitive age,refer

Question 12

Immigrants with more education are more likely to speak English and can obtain better jobs,which in turn allows for greater cultural penetration and enables them to become more completely acculturated.

Accepted Answer

A) True 
 B)False

Question 13

Income is likely to be more important than social class in the purchase of:

Accepted Answer

A)  major kitchen/laundry appliances. 
B)  imported wine. 
C)  clothing. 
D)  automobiles. 
E)  living room furniture 
A)  major kitchen/laundry appliances. 
B)  imported wine. 
C)  clothing. 
D)  automobiles. 
E)  living room furniture

Question 14

Which of the following is NOT true about the acculturation processes?

Accepted Answer

A)  It is important in the modern world. 
B)  It begins when a person from one culture moves to a different culture or subculture to live and work. 
C)  It is important for people who move to different regions within the same country and must adapt to different subcultural meanings. 
D)  It is important for marketing managers, who must try to understand the cultural meanings of consumers in societies and subcultures different than their own. 
E)  It is characterized as having a blend of "me-generation" and old-fashioned family values and as strongly influencing the values of other groups. 
A)  It is important in the modern world. 
B)  It begins when a person from one culture moves to a different culture or subculture to live and work. 
C)  It is important for people who move to different regions within the same country and must adapt to different subcultural meanings. 
D)  It is important for marketing managers, who must try to understand the cultural meanings of consumers in societies and subcultures different than their own. 
E)  It is characterized as having a blend of "me-generation" and old-fashioned family values and as strongly influencing the values of other groups.

Question 15

_ Black,Hispanic,and Asian are the three major _____ in the United States.

Accepted Answer

The answer of _ Black,Hispanic,and Asian are the three major...

Question 16

Which of the following is NOT true about the middle class consumers of the United States?

Accepted Answer

A)  They emulate upper Americans 
B)  They shop for better brands of clothes at more expensive stores. 
C)  They depend heavily on relatives for economic and emotional support 
D)  They give importance to the appearance of their house 
E)  They have always been concerned with fashion and following recommendations of "experts" in print media. 
A)  They emulate upper Americans 
B)  They shop for better brands of clothes at more expensive stores. 
C)  They depend heavily on relatives for economic and emotional support 
D)  They give importance to the appearance of their house 
E)  They have always been concerned with fashion and following recommendations of "experts" in print media.

Question 17

Demographic characteristics of downscale,upscale,and middle income groups illustrate that there is a very strong relationship between college education and income level.

Accepted Answer

A) True 
 B)False

Question 18

All of the following are general characteristics of baby boomer families EXCEPT:

Accepted Answer

A)  they emphasize health and exercise. 
B)  they emphasize quality. 
C)  they are not likely to engage in bargain hunting. 
D)  they have a blend of "me-generation" and old-fashioned family values. 
E)  they are unlikely to have college degrees. 
A)  they emphasize health and exercise. 
B)  they emphasize quality. 
C)  they are not likely to engage in bargain hunting. 
D)  they have a blend of "me-generation" and old-fashioned family values. 
E)  they are unlikely to have college degrees.

Question 19

Many firms have designed new products and redesigned and repositioned old ones for the baby boomer market.

Accepted Answer

A) True 
 B)False

Question 20

Subcultural analysis usually begins by identifying broad subcultural groups based on general _____ characteristics.

Accepted Answer

A)  demographic 
B)  sociographic 
C)  psychographic 
D)  geographic 
E)  economic 
A)  demographic 
B)  sociographic 
C)  psychographic 
D)  geographic 
E)  economic

_ Successful marketing strategies recognize the _____ culture as the major influence in the borderlands.

Which of the following has the highest per capita discretionary income?

Explain the classification of families under the four social class groups.

Define the acculturation process-including the stages involved.Why is language proficiency a useful measure of this process?

One of the misconceptions about income level in the U.S.is that affluence necessarily increases with:

Identification with each social class is influenced most strongly by one's:

Age groups can be analyzed as subcultures because they often have distinctive values and behaviors.

Determining which subculture is most useful in a particular situation requires a careful analysis of the relationships between the product and the consumer.

Resistance to learning/using the language of a new culture is an indication of a lack of commitment to cultural interpenetration.

All of the following are affective and cognitive factors useful in defining subcultures EXCEPT:

What is meant by "psychological" age? Why should the marketer be especially interested in the teen subculture?

Immigrants with more education are more likely to speak English and can obtain better jobs,which in turn allows for greater cultural penetration and enables them to become more completely acculturated.

Income is likely to be more important than social class in the purchase of:

Which of the following is NOT true about the acculturation processes?

_ Black,Hispanic,and Asian are the three major _____ in the United States.

Which of the following is NOT true about the middle class consumers of the United States?

Demographic characteristics of downscale,upscale,and middle income groups illustrate that there is a very strong relationship between college education and income level.

All of the following are general characteristics of baby boomer families EXCEPT:

Many firms have designed new products and redesigned and repositioned old ones for the baby boomer market.

Subcultural analysis usually begins by identifying broad subcultural groups based on general _____ characteristics.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 13: Subculture and Social Class

_ Successful marketing strategies recognize the _____ culture as the major influence in the borderlands.

Which of the following has the highest per capita discretionary income?

Explain the classification of families under the four social class groups.

Define the acculturation process-including the stages involved.Why is language proficiency a useful measure of this process?

One of the misconceptions about income level in the U.S.is that affluence necessarily increases with:

Identification with each social class is influenced most strongly by one's:

Age groups can be analyzed as subcultures because they often have distinctive values and behaviors.

Determining which subculture is most useful in a particular situation requires a careful analysis of the relationships between the product and the consumer.

Resistance to learning/using the language of a new culture is an indication of a lack of commitment to cultural interpenetration.

All of the following are affective and cognitive factors useful in defining subcultures EXCEPT:

What is meant by "psychological" age? Why should the marketer be especially interested in the teen subculture?

Immigrants with more education are more likely to speak English and can obtain better jobs,which in turn allows for greater cultural penetration and enables them to become more completely acculturated.

Income is likely to be more important than social class in the purchase of:

Which of the following is NOT true about the acculturation processes?

_ Black,Hispanic,and Asian are the three major _____ in the United States.

Which of the following is NOT true about the middle class consumers of the United States?

Demographic characteristics of downscale,upscale,and middle income groups illustrate that there is a very strong relationship between college education and income level.

All of the following are general characteristics of baby boomer families EXCEPT:

Many firms have designed new products and redesigned and repositioned old ones for the baby boomer market.

Subcultural analysis usually begins by identifying broad subcultural groups based on general _____ characteristics.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters