Question 1

A major advantage of discriminative stimuli for consumers is that they can learn effective purchase and use behavior while avoiding negative consequences.

Accepted Answer

A) True 
 B)False

Question 2

Promotions in which the consumer receives one free unit of the product with every two units purchased are examples of:

Accepted Answer

A)  standard-based schedule. 
B)  variable ratio schedule. 
C)  fixed ratio schedule. 
D)  continual reinforcement schedule. 
E)  paired schedule. 
A)  standard-based schedule. 
B)  variable ratio schedule. 
C)  fixed ratio schedule. 
D)  continual reinforcement schedule. 
E)  paired schedule.

Question 3

Which of the following deals with behaviors that are usually assumed to be under the conscious control of the individual?

Accepted Answer

A)  Operant conditioning 
B)  Pavlovian conditioning 
C)  Vicarious conditioning 
D)  Gestalt conditioning 
E)  Classical conditioning 
A)  Operant conditioning 
B)  Pavlovian conditioning 
C)  Vicarious conditioning 
D)  Gestalt conditioning 
E)  Classical conditioning

Question 4

Explain discriminative stimuli?

Accepted Answer

The mere presence or absence of certain

Question 5

Vicarious learning can lead to response facilitation.

Accepted Answer

A) True 
 B)False

Question 6

Operant behaviors are emitted because of consequences that occur after the behavior.

Accepted Answer

A) True 
 B)False

Question 7

Classical conditioning focus upon behaviors:

Accepted Answer

A)  that are assumed to be involuntary in nature. 
B)  that are conditioned by the principle of conscious control. 
C)  that are totally voluntary in nature. 
D)  that do not impact affective responses. 
E)  that are reasonably resistant to extinction. 
A)  that are assumed to be involuntary in nature. 
B)  that are conditioned by the principle of conscious control. 
C)  that are totally voluntary in nature. 
D)  that do not impact affective responses. 
E)  that are reasonably resistant to extinction.

Question 8

In general,the likelihood,that rewards will be reinforced and result in the repetition of the required behavior of consumers,increases based on these characteristics of the reward:

Accepted Answer

A)  quantity and time. 
B)  quality and quantity. 
C)  quality and type of reward. 
D)  advertising and quality. 
E)  time and quality. 
A)  quantity and time. 
B)  quality and quantity. 
C)  quality and type of reward. 
D)  advertising and quality. 
E)  time and quality.

Question 9

Briefly describe the concept of shaping?

Accepted Answer

Shaping involves a process of arranging

Question 10

Operant behaviors arise because of:

Accepted Answer

A)  consequences that occur after the behavior. 
B)  stimuli that occur before the response. 
C)  the descending order of probability of occurrence. 
D)  involuntary responses. 
E)  the probability of making a particular desired response big. 
A)  consequences that occur after the behavior. 
B)  stimuli that occur before the response. 
C)  the descending order of probability of occurrence. 
D)  involuntary responses. 
E)  the probability of making a particular desired response big.

Question 11

Briefly differentiate between operant theory' concepts of positive reinforcement,negative reinforcement,and punishment.How can the marketer use each?

Accepted Answer

Positive reinforcement,the most commonly

Question 12

List the three steps involved in the vicarious learning process.

Accepted Answer

The three steps involved in the vicariou

Question 13

Discriminative stimuli allow operant conditioners to account for the effects or antecedents to behavior on changing behavior.

Accepted Answer

A) True 
 B)False

Question 14

It is not possible to influence emotional behavior through vicarious learning.

Accepted Answer

A) True 
 B)False

Question 15

Marketers do not employ operant conditioning to decrease the probability of a response.

Accepted Answer

A) True 
 B)False

Question 16

Conditions can be arranged such that every second,third,or tenth time the behavior is performed,it is reinforced.This is called a _____ schedule.

Accepted Answer

The answer of Conditions can be arranged such that every...

Question 17

The classical conditioning theory evolved from experiments conducted by:

Accepted Answer

A)  Peters. 
B)  Skinner. 
C)  Gestalt. 
D)  Pavlov. 
E)  Freud. 
A)  Peters. 
B)  Skinner. 
C)  Gestalt. 
D)  Pavlov. 
E)  Freud.

Question 18

Factors that have been found to increase the likelihood that vicarious learning will occur include model and modeled behavior characteristics,characteristics of modeled consequences,and _____.

Accepted Answer

observer c

Question 19

_____ refers to processes by which people change their behaviors because they observed the actions of other people and the consequences that occurred.

Accepted Answer

The answer of _____ refers to processes by which people...

Question 20

When the neutral stimulus causes a similar response through repeated pairings,it becomes a _____ stimulus.

Accepted Answer

The answer of When the neutral stimulus causes a similar...

A major advantage of discriminative stimuli for consumers is that they can learn effective purchase and use behavior while avoiding negative consequences.

Promotions in which the consumer receives one free unit of the product with every two units purchased are examples of:

Which of the following deals with behaviors that are usually assumed to be under the conscious control of the individual?

Explain discriminative stimuli?

Vicarious learning can lead to response facilitation.

Operant behaviors are emitted because of consequences that occur after the behavior.

Classical conditioning focus upon behaviors:

In general,the likelihood,that rewards will be reinforced and result in the repetition of the required behavior of consumers,increases based on these characteristics of the reward:

Briefly describe the concept of shaping?

Operant behaviors arise because of:

Briefly differentiate between operant theory' concepts of positive reinforcement,negative reinforcement,and punishment.How can the marketer use each?

List the three steps involved in the vicarious learning process.

Discriminative stimuli allow operant conditioners to account for the effects or antecedents to behavior on changing behavior.

It is not possible to influence emotional behavior through vicarious learning.

Marketers do not employ operant conditioning to decrease the probability of a response.

Conditions can be arranged such that every second,third,or tenth time the behavior is performed,it is reinforced.This is called a _____ schedule.

The classical conditioning theory evolved from experiments conducted by:

Factors that have been found to increase the likelihood that vicarious learning will occur include model and modeled behavior characteristics,characteristics of modeled consequences,and _____.

_____ refers to processes by which people change their behaviors because they observed the actions of other people and the consequences that occurred.

When the neutral stimulus causes a similar response through repeated pairings,it becomes a _____ stimulus.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 9: Conditioning and Learning Processes

A major advantage of discriminative stimuli for consumers is that they can learn effective purchase and use behavior while avoiding negative consequences.

Promotions in which the consumer receives one free unit of the product with every two units purchased are examples of:

Which of the following deals with behaviors that are usually assumed to be under the conscious control of the individual?

Explain discriminative stimuli?

Vicarious learning can lead to response facilitation.

Operant behaviors are emitted because of consequences that occur after the behavior.

Classical conditioning focus upon behaviors:

In general,the likelihood,that rewards will be reinforced and result in the repetition of the required behavior of consumers,increases based on these characteristics of the reward:

Briefly describe the concept of shaping?

Operant behaviors arise because of:

Briefly differentiate between operant theory' concepts of positive reinforcement,negative reinforcement,and punishment.How can the marketer use each?

List the three steps involved in the vicarious learning process.

Discriminative stimuli allow operant conditioners to account for the effects or antecedents to behavior on changing behavior.

It is not possible to influence emotional behavior through vicarious learning.

Marketers do not employ operant conditioning to decrease the probability of a response.

Conditions can be arranged such that every second,third,or tenth time the behavior is performed,it is reinforced.This is called a _____ schedule.

The classical conditioning theory evolved from experiments conducted by:

Factors that have been found to increase the likelihood that vicarious learning will occur include model and modeled behavior characteristics,characteristics of modeled consequences,and _____.

_____ refers to processes by which people change their behaviors because they observed the actions of other people and the consequences that occurred.

When the neutral stimulus causes a similar response through repeated pairings,it becomes a _____ stimulus.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters