Question 1

The choice which results from consumer decision making is best described as a(n):

Accepted Answer

A)  behave oral intention. 
B)  purchase outcome. 
C)  action. 
D)  integrative process. 
E)  affective outcome. 
A)  behave oral intention. 
B)  purchase outcome. 
C)  action. 
D)  integrative process. 
E)  affective outcome.

Question 2

A compensatory strategy might be used to quickly reduce the choice alternatives to a manageable number by rejecting those that lack a conjunctive strategy.

Accepted Answer

A) True 
 B)False

Question 3

Why must a product/brand break into the consumer's consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers' evoked set? How does this occur?

Accepted Answer

For purchase decisions,the choice altern

Question 4

Explain the effect of involvement and knowledge on problem solving processes.

Accepted Answer

Consumers' problem-solving processes are

Question 5

Marketers can try to influence less abstract end goals through promotional strategies.

Accepted Answer

A) True 
 B)False

Question 6

_____ choice behavior occurs relatively automatically with little or no apparent cognitive processing.

Accepted Answer

The answer of _____ choice behavior occurs relatively automatically with...

Question 7

Alternative selection and evaluative models are NOT followed using any single strategy since it is affected by all of the following EXCEPT:

Accepted Answer

A)  the fact that not all models are appropriate for single alternative choices. 
B)  the fact that consumers may not have sufficient cognitive capacity to simultaneously integrate several beliefs about many alternatives. 
C)  the fact that most decision problems are actually a complex collection of interrelated sub-problems. 
D)  the fact that consumers probably do not have easily accessible decision models stored in memory. 
E)  the fact that most integration processes are not subject to be 'constructed' at the time they are needed. 
A)  the fact that not all models are appropriate for single alternative choices. 
B)  the fact that consumers may not have sufficient cognitive capacity to simultaneously integrate several beliefs about many alternatives. 
C)  the fact that most decision problems are actually a complex collection of interrelated sub-problems. 
D)  the fact that consumers probably do not have easily accessible decision models stored in memory. 
E)  the fact that most integration processes are not subject to be 'constructed' at the time they are needed.

Question 8

In extensive decision making situations,marketers have minimal opportunities to interject their brands into consumers' consideration sets during problem solving.

Accepted Answer

A) True 
 B)False

Question 9

Jane decided to purchase a car that was one or two years old with low mileage.In this regard,Jane has started visiting a few dealers,talking to salespeople,and has discussed the purchase with her father.Jane is currently in which of the following phases of the Generic Model of Consumer Problem Solving?

Accepted Answer

A)  Purchase 
B)  Searching for alternative solutions 
C)  Evaluation of alternatives. 
D)  Satisfaction maximization 
E)  Problem recognition/definition 
A)  Purchase 
B)  Searching for alternative solutions 
C)  Evaluation of alternatives. 
D)  Satisfaction maximization 
E)  Problem recognition/definition

Question 10

Approach-approach conflict occurs when consumers must choose between two alternatives with different negative consequences.

Accepted Answer

A) True 
 B)False

Question 11

What are heuristics?

Accepted Answer

Heuristics are simple "if....then" propo

Question 12

The process of identifying,evaluating,and choosing among alternatives during problem solving produces a _____ made up of one or more behavioral intentions.

Accepted Answer

The answer of The process of identifying,evaluating,and choosing among alternatives...

Question 13

A problem representation serves as a _____,through which the decision maker
views the problem and the alternatives to be evaluated.

Accepted Answer

The answer of A problem representation serves as a _____,through...

Question 14

Under the _____ model,choice alternatives that fail to meet minimum acceptance levels for choice criteria are systematically eliminated until only one alternative remains.

Accepted Answer

A)  elimination by aspects 
B)  lexicographic 
C)  disjunctive 
D)  conjunctive 
E)  multiattribute 
A)  elimination by aspects 
B)  lexicographic 
C)  disjunctive 
D)  conjunctive 
E)  multiattribute

Question 15

If the dominant end goal is to optimize satisfaction,the basic purchase motivation is to seek satisfactory balance of positive and negative consequences.

Accepted Answer

A) True 
 B)False

Question 16

Brands that are activated directly from memory upon problem recognition make up the:

Accepted Answer

A)  evoked set. 
B)  activation set. 
C)  memory set. 
D)  consideration set. 
E)  alternative set. 
A)  evoked set. 
B)  activation set. 
C)  memory set. 
D)  consideration set. 
E)  alternative set.

Question 17

_____are the alternative behaviors that consumers consider in the problem-solving process.

Accepted Answer

The answer of _____are the alternative behaviors that consumers consider...

Question 18

The flow of the problem solving process can be interrupted by the following environmental effects EXCEPT:

Accepted Answer

A)  prominent environmental stimuli. 
B)  heuristics. 
C)  affective states. 
D)  conflicts. 
E)  unexpected information. 
A)  prominent environmental stimuli. 
B)  heuristics. 
C)  affective states. 
D)  conflicts. 
E)  unexpected information.

Question 19

A rank ordering of acceptance criteria,based on their importance to the consumer,is used to select the best choice alternative under the:

Accepted Answer

A)  elimination by aspects model. 
B)  multiattribute model. 
C)  conjunctive model. 
D)  disjunctive model. 
E)  lexicographic model. 
A)  elimination by aspects model. 
B)  multiattribute model. 
C)  conjunctive model. 
D)  disjunctive model. 
E)  lexicographic model.

Question 20

Since heuristics are applied to only a few bits and pieces of knowledge at a time,heuristics are highly adaptive to specific environmental situations.

Accepted Answer

A) True 
 B)False

The choice which results from consumer decision making is best described as a(n):

A compensatory strategy might be used to quickly reduce the choice alternatives to a manageable number by rejecting those that lack a conjunctive strategy.

Why must a product/brand break into the consumer's consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers' evoked set? How does this occur?

Explain the effect of involvement and knowledge on problem solving processes.

Marketers can try to influence less abstract end goals through promotional strategies.

_____ choice behavior occurs relatively automatically with little or no apparent cognitive processing.

Alternative selection and evaluative models are NOT followed using any single strategy since it is affected by all of the following EXCEPT:

In extensive decision making situations,marketers have minimal opportunities to interject their brands into consumers' consideration sets during problem solving.

Approach-approach conflict occurs when consumers must choose between two alternatives with different negative consequences.

What are heuristics?

The process of identifying,evaluating,and choosing among alternatives during problem solving produces a _____ made up of one or more behavioral intentions.

A problem representation serves as a _____,through which the decision maker views the problem and the alternatives to be evaluated.

Under the _____ model,choice alternatives that fail to meet minimum acceptance levels for choice criteria are systematically eliminated until only one alternative remains.

If the dominant end goal is to optimize satisfaction,the basic purchase motivation is to seek satisfactory balance of positive and negative consequences.

Brands that are activated directly from memory upon problem recognition make up the:

_____are the alternative behaviors that consumers consider in the problem-solving process.

The flow of the problem solving process can be interrupted by the following environmental effects EXCEPT:

A rank ordering of acceptance criteria,based on their importance to the consumer,is used to select the best choice alternative under the:

Since heuristics are applied to only a few bits and pieces of knowledge at a time,heuristics are highly adaptive to specific environmental situations.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 7: Consumer Decision Making

The choice which results from consumer decision making is best described as a(n):

A compensatory strategy might be used to quickly reduce the choice alternatives to a manageable number by rejecting those that lack a conjunctive strategy.

Why must a product/brand break into the consumer's consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers' evoked set? How does this occur?

Explain the effect of involvement and knowledge on problem solving processes.

Marketers can try to influence less abstract end goals through promotional strategies.

_____ choice behavior occurs relatively automatically with little or no apparent cognitive processing.

Alternative selection and evaluative models are NOT followed using any single strategy since it is affected by all of the following EXCEPT:

In extensive decision making situations,marketers have minimal opportunities to interject their brands into consumers' consideration sets during problem solving.

Approach-approach conflict occurs when consumers must choose between two alternatives with different negative consequences.

What are heuristics?

The process of identifying,evaluating,and choosing among alternatives during problem solving produces a _____ made up of one or more behavioral intentions.

A problem representation serves as a _____,through which the decision maker views the problem and the alternatives to be evaluated.

Under the _____ model,choice alternatives that fail to meet minimum acceptance levels for choice criteria are systematically eliminated until only one alternative remains.

If the dominant end goal is to optimize satisfaction,the basic purchase motivation is to seek satisfactory balance of positive and negative consequences.

Brands that are activated directly from memory upon problem recognition make up the:

_____are the alternative behaviors that consumers consider in the problem-solving process.

The flow of the problem solving process can be interrupted by the following environmental effects EXCEPT:

A rank ordering of acceptance criteria,based on their importance to the consumer,is used to select the best choice alternative under the:

Since heuristics are applied to only a few bits and pieces of knowledge at a time,heuristics are highly adaptive to specific environmental situations.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters