Exam 12: Challenges and the Future

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Revenue from hotel taxes, one of the more recent municipal taxes added to accommodations, is designated as promotional dollars.

(True/False)
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The decision of a country's political leaders to not attend international events, such as the Olympics, can damage that country's reputation as open and welcoming.

(True/False)
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Canada and the United States have made crossing the border much quicker for the more than 2 million people who cross each day.

(True/False)
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The reduction in travel in recent years by most every mode of transportation can be traced back to ___________________.

(Multiple Choice)
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The sector that shows extremely strong growth potential over the next ten years is adventure tourism and outdoor recreation (ATOR).

(True/False)
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Improved technology has made tourism an easier product to purchase and use.

(True/False)
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Why are codes of conduct and ethics important to the industry?

(Multiple Choice)
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The development of a new convention centre in Halifax reflects growth in which sector?

(Multiple Choice)
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Time poverty has had little impact on tourism and its products.

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The cruise industry has grown incredibly fast over the past 30 years.However, in recent years, it has had to deal with ________________.

(Multiple Choice)
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The baby boomers have not aged and evolved as consumers the way the experts forecasted, requiring tourism providers to alter their services.

(True/False)
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Aboriginal tourism will not likely become an integral part of the Canadian tourism product because the Aboriginal culture is so diversified.

(True/False)
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A code of ethics plays an important role in any business, but it plays a very important role in the tourism sector.Summarize your feelings with regard to ethical behaviours in this sector by addressing these points: a)What is a code of ethics? b)What makes ethics so important to tourism? c)In your opinion, are customers always right? Justify your answer using two examples. d)You are opening your own hotel/restaurant.Summarize briefly the top three standards you would set in place to ensure your customers and staff are fairly treated.

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TIAC has argued that putting the GST on tourism products is discriminatory because _________________.

(Multiple Choice)
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Analysts have identified that the most important features that consumers look for when purchasing any product is ___________________.

(Multiple Choice)
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Canadian tourism faces many challenges today.From the eight components listed in the previous question, choose four and summarize two challenges that each sector must deal with over the next decade. If you were in a position of authority, choose one challenge and explain how you would attempt to overcome it.

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While airlines are reducing costs by eliminating services such as meals, hotels are ______________________.

(Multiple Choice)
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The increased use of technology and self-serve travel purchasing has decreased the amount of travel impulse buying.

(True/False)
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Responsible "eco-trotters" should include all of the following in their travel plans except ____________________.

(Multiple Choice)
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Generational changes are creating pressure in the tourism industry with the changing demands of customers.These changes impact the tourism product in the majority of sectors. a)Discuss two generational changes that Generation Y brings to the tourism industry and how the industry will need to evolve. b)Discuss how the boomers are evolving into zoomers and how tourism products and services will need to adapt.

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