Exam 9: Events

Special events have become one of the most diverse and lucrative methods of luring visitors into a country, region, or city.They are also one of the most interesting ways to enhance the tourist experience.Discuss this statement by referring to the following: a)an event in Canada that has international appeal b)an event that has a regional draw for visitors from within your province c)an event that has been used to focus attention on one of your region's attractions d)an event in your region that is used as a major fundraiser. Finish your discussion by identifying one reason for each event that has helped to make it successful.

Gatherings across Canada on November 11 for Remembrance Day services are an example of which type of event?

Although attendance at business meetings tends to be mandatory, these meetings also tend to be shorter than meetings in the associations market.

Visit Canada is the trade show hosted by the Canadian Tourism Commission (CTC)to provide media with a source for Canadian tourism information.

One of the largest organizations that helps train and recognize meeting planners is called Meeting Professionals International.

Conference centres differ from convention centres because ___________________.

Advances in broadband speeds and tools such as Skype have increased the frequency of _______________________.

An example of an annual sporting event in Canada is ___________________.

Organizations and planners sponsoring events can provide many benefits to communities, as their event brings in additional customer volume and revenue.However, there are many disadvantages or challenges that occur when sponsoring events. a)Identify four challenges that organizers need to overcome when planning events. b)How can these challenges be overcome in the planning stages? Address each challenge you identified in part a).

How does the corporate meeting market differ from the association meeting market?

The Canadian National Exhibition combines ______________________.

The events industry is a stand-alone sector that rarely makes use of the other tourism components.

A seminar is _______________________.

Special events are regular, frequently held events.

Canadian cities welcome a wide variety of business gatherings, including conventions, conferences, summits, and meetings.Provide a brief description of each type of meeting, and compare them based on the following criteria: a)participants b)length of time of the meeting c)criteria used to determine destination choice d)who provides the funding for delegate participation e)how well your city meets or does not meet the requirements of a large conference Finish your essay by describing two venues that openly market to conferences and conventions in your city.

A conference is ___________________________.

People who attend association meetings prefer new meeting locations every year.

Visit Canada is __________________________.

On average, hotels earn over 50% of their revenue from meetings, conventions, and conferences.

The Canadian National Skating Championship and the Tim Hortons Brier are two examples of ______________________.