Exam 13: Owned, Interactive, and Earned Media

Because Twitter is such a new medium,marketers are unable to measure how often their brand is discussed in tweets.

User-generated ads are the extra-long,skinny ads running down the right or left side of a website.

In most Western countries,the Internet is a system with little policing.

Similar to television programs,microblogs are a new form of Web advertising that present several episodes in a developing story.

Which of the following is the most important reason social networking websites are valuable to marketers?

A(n)________ is an easily portable mini-computer.

Facebook and Twitter are both microblog sites.

Electronic walls and kiosks are both examples of ________.

An on-premise sign is an example of owned,out-of-home media.

Explain why advertising planners are so interested in media that generate buzz.

Press releases and video releases are examples of ________ media.

The unique appearance of a company's delivery truck is an example of ________.

The primary objective of securing naming rights for a sports arena or public building is ________.

The biggest advantage of owned media is ________.

The network effect refers to the increasing importance of cable networks in television.

Whether or not a website is effective depends on its stickiness and its ease of navigation.

A(n)________ is a tangible reward for a particular act,typically purchasing or repurchasing a product.

A sales kit would most likely be used in which of the following situations?

________ is a photo-sharing social network.

A press kit contains only printed material,but a publicity kit may include a DVD or flash drive along with printed material.