Exam 5: Segmenting and Targeting the Audience

Wholesome Soups,a maker of organic soups,is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go.Print,television,and Internet ads feature college-aged students enjoying Wholesome Soups between classes and during study breaks.Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

Which of the following is NOT an approach to segmenting consumer markets?

A belief that your family is more important than your job is an example of a value.

Refer to the following scenario to answer the questions below. Monique and Bob Smith are married with two children at home and a third away at college. They are also considering adopting another child. Monique is the primary shopper for her family. Every week, she goes shopping to buy products that she and her family need and want. -Lex,Bob and Monique's oldest son who is away at college,lives with three other students in a house off campus.According to the U.S.Census,Lex and the other students represent a ________.

When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident,the company is appealing to a secondary need on Maslow's Hierarchy of Needs.

In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old carpet.Toward what part of the consumer decision process was this ad aimed?

An acquired need can also be called a secondary need.

Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.

In the United States,the Asian market is becoming a huge opportunity because it is growing faster than other ethnic groups.

Seekers tend to conduct three types of searches: knowledge,experiences,and interaction.