Exam 9: Political Communication

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Charges and countercharges-especially from super-PACs-place __________ on the candidate, sometimes provoking indecision and apathy.

(Short Answer)
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Interpret the impact of negative ads on the outcome of a campaign, as evidenced by the 2012 U.S.presidential election.

(Multiple Choice)
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Although they made Johnson the chief culprit, Nixon was outraged by the release of the __________.

(Short Answer)
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The civil service and state __________ are particularly under covered by the media.

(Short Answer)
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In 2009, Iranians used computers and mobile phones to organize against rigged elections and a corrupt regime.In what ways does social media possess the potential to undermine dictatorial regimes? Is this form of media sustainable as an outlet for free speech? Cite specific examples.

(Essay)
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Analyze the media's longtime ignorance of the hatred brewing against Egyptian dictator Hosni Mubarak, only to focus heavily on his regime when large crowds amassed chanting for his ouster.

(Multiple Choice)
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What benefits and detriments does the media pose to an incumbent candidate?

(Essay)
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Television usually covers events after the fact, because __________.

(Multiple Choice)
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Why do state governments tend to receive less media attention than national or even local governments?

(Multiple Choice)
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How can social media undermine a dictatorial regime?

(Short Answer)
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Due to the routine killing of investigative reporters in countries like Russia, Ukraine and Mexico, many papers in such places practice __________ to stay open and alive.

(Multiple Choice)
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Most newspaper revenue comes from advertising.

(True/False)
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Face-to-face communication is most effective for altering political opinions because __________.

(Multiple Choice)
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According to communication theorist Marshall McLuhan, television is an inherently emotional medium because __________.

(Multiple Choice)
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Republicans often claim the media maintains a liberal bias; radicals argue that the media defers to the president and large corporations.The media's exhaustive coverage of President Clinton and the Monica Lewinsky affair suggests that __________.

(Multiple Choice)
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Which president's 1828 victory over John Quincy Adams is generally considered one of the dirtiest media campaigns in history?

(Multiple Choice)
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Why is there little coverage by any entity other than the elite media of likely international trouble spots?

(Short Answer)
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How does television compare to the Internet and social media?

(Multiple Choice)
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Since the 1970s, the U.S.presidency has been fraught with an adversarial relationship with the media.Explain this adversarial relationship and identify its underlying causes.Provide specific examples contributing to its formation.

(Essay)
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Television commentators often proclaim "winners" and "losers" in presidential primary races, labeling certain candidates "front-runners." What is the effect of such labeling? How does it contribute to the "bandwagon effect" and what result does this produce on the outcome of a political campaign?

(Essay)
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