Exam 11: Business Analytics and Knowledge Management

"False discoveries" are a downside to the analysis of big dat

Both Caesars and Capital One are credited with building and performing well-structured tests that gather data and test hypotheses,thereby learning what products and services work best for which customers.What is this testing called?

A company that is using statistical analysis tools to report on why something happened has achieved a higher level of analytical maturity than a company that's using tools to predict what will happen next.

These are collections of data designed to support management decision making,and sometimes serve as repositories of organizational knowledge.

All of the following are components of business analytics EXCEPT for:

This is the process of combing through massive amounts of data to identify previously unknown relationships among dat a.

This tool displays key metrics in a graphical form and has drill down capabilities that get to the next level of detail.

All of the following are main processes of knowledge management EXCEPT:

Knowledge that has been identified,captured,and leveraged to produce higher-value goods or services or some other competitive advantage for the firm is called:

This is an ad-hoc codification system that manages tags for annotating and categorizing content.

Explain how information-based intellectual property,such as a digital book,is different from physical property and why it is harder to protect.

Business analytics tools are used with data in the _____________ to gain insight and support decision making.

Business analytics fuel ________ decision making.

Determine if the following is data,information or knowledge.

This is one of the features of Google Analytics that allows an organization see how specific search queries drive traffic to the organization's web site.

To support the analytical needs of an organization,data warehouses need to be all of the following EXCEPT:

The CIO-level sponsorship of and passion for analytics enabled firms like Caesars and Capital One to achieve the success they did.

List the four main processes of knowledge management. Which process is the most difficult to perform? Why? Matching

Match the attribute as belonging to data,information or knowledge.

Give examples of how Caesars takes advantage of business analytics to keep customers coming back and spending more.