Exam 13: The Campaign Process

Compare and contrast 527 political committees and 501(c)groups.

Candidates rarely make appearances on comedy shows such as Saturday Night Live and The Daily Show because the public does not take these outlets seriously.

Which of the following events during the 2012 general election caused consternation for President Obama's campaign?

In one recent election,researchers found that individual donors accounted for what percentage of contributions to presidential candidates?

In most democracies,about half of all legislators are women.

Campaign consultants were first used in campaigns in the 1980s.

Based on the number of candidate visits,which of the following states did both candidates consider a high priority in the 2012 election?

What is the role of volunteers in a political campaign?

The media's horse-race coverage of political campaigns focuses on __________.

In 1964,which candidate tried too hard to appeal to his party's activists and lost the election as a result?

What is a political action committee?

Most national campaigns prefer not to use social media to interact with prospective voters because it creates a permanent record of conversations.

One of the primary dangers for the nomination campaign is that its candidate __________.

Nonprofit,tax-exempt groups that can spend no more than half of their money on campaign politics and are not required to disclose the names of contributors are called __________.

Which of the following is a strategy that campaigns frequently use when attempting to control media coverage?

The traditional media __________.

Which of the following candidates in the 2012 Republican nomination campaign won the Iowa caucuses?

The "horse-race" coverage of a campaign tends to focus on the candidate's schedule.

What is Lyndon Johnson's "Peace Little Girl" campaign ad? Why is it significant?

The __________ develops the overall media strategy for the campaign.