Exam 22: Business Intelligence Systems

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Report systems include three functions: authoring,management and delivery.

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A data mart is a collection of data that addresses a particular component of functional area of a business.

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In market basket analysis,lift is confidence divided by support.

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BI reporting systems summarize the current status of business activities and compare that status with past events but not with predicted future activities.

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Which of the following is a common supervised data mining technique?

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One Business Intelligence (BI)reporting system that uses extensions to SQL is:

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Report management defines who gets the report,how often,and how it is to be delivered.

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Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions.    -Refer to the table above.What is the definition of support for Drug A and Drug B? -Refer to the table above.What is the definition of support for Drug A and Drug B?

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In unsupervised data mining,a model or hypothesis is created ahead of time.

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What is a data warehouse?

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What is a reporting system?

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Report modes include dynamic and static.

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A report generated by a reporting system is delivered to the appropriate users via an electronic display customized for each user.This system uses which of the following media?

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A data warehouse is a database system that has data for,programs for and personnel specialized in BI processing.

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In a common form of RFM analysis,an RFM score of 5 1 1 means that the customer orders frequently and orders items of high monetary value but has not ordered anything for some time.

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RFM analysis analyzes and ranks customers based on:

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Data mining uses sophisticated statistical and mathematical techniques to perform what-if analyses,to make predictions,and to facilitate decision making.

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Business Intelligence (BI)reporting systems are used to filter data,sort data,group data and make simple calculations based on the data.

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In market basket analysis,confidence is the probability that one particular product will be purchased.

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In a common form of RFM analysis,customers with an R score of 5 are in the 20% of customers who have the most recent orders.

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