Question 1

In a concentrated retail system

Accepted Answer

A)  there are many retailers who have a major share of the market. 
B)  there are many retailers, none of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market. 
A)  there are many retailers who have a major share of the market. 
B)  there are many retailers, none of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market. D

Question 2

A pull strategy should be used when

Accepted Answer

A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available. 
A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available. C

Question 3

Differentiate between multipoint pricing and experience curve pricing strategies.

Accepted Answer

Multipoint pricing refers to the fact a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market. Aggressive pricing in one market may elicit a competitive response from a rival in another market. Many firms pursuing an experience curve pricing strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible, even if this means taking large losses initially. Such a firm believes that in several years, when it has moved down the experience curve, it will be making substantial profits and have a cost advantage over its less aggressive competitors.

Question 4

French wine, Italian clothes, and German luxury cars all benefit from

Accepted Answer

A)  source effects. 
B)  noise levels. 
C)  cultural preferences. 
D)  cultural differences. 
A)  source effects. 
B)  noise levels. 
C)  cultural preferences. 
D)  cultural differences.

Question 5

A ________ retail system is one in which there are many retailers, none of which has a major share of the market.

Accepted Answer

A)  concentrated 
B)  consolidated 
C)  focused 
D)  fragmented 
A)  concentrated 
B)  consolidated 
C)  focused 
D)  fragmented

Question 6

Which of the following statements about the choice of distribution strategy is true?

Accepted Answer

A)  The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel. 
C)  The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated. 
A)  The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel. 
C)  The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.

Question 7

The structure of market segments may differ significantly from country to country.

Accepted Answer

A) True 
 B)False

Question 8

When a company emphasizes personal selling, the company is probably using a ________ strategy.

Accepted Answer

A)  standardized 
B)  push 
C)  localized 
D)  pull 
A)  standardized 
B)  push 
C)  localized 
D)  pull

Question 9

What are the arguments for standardized advertising across international markets?

Accepted Answer

There are three main arguments supportin

Question 10

The extent to which the place of manufacturing influences product evaluations is known as

Accepted Answer

A)  source effects. 
B)  country of origin effects. 
C)  noise effects. 
D)  location effects. 
A)  source effects. 
B)  country of origin effects. 
C)  noise effects. 
D)  location effects.

Question 11

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

Accepted Answer

A)  personal selling 
B)  logistics 
C)  operating revenue 
D)  income level 
A)  personal selling 
B)  logistics 
C)  operating revenue 
D)  income level

Question 12

The increasing pace of ________ has resulted in a dramatic shortening of product life cycles.

Accepted Answer

A)  manufacturing 
B)  distribution 
C)  market research 
D)  technological change 
A)  manufacturing 
B)  distribution 
C)  market research 
D)  technological change

Question 13

Source effects occur when the receiver of the message evaluates the message based on the context of the message.

Accepted Answer

A) True 
 B)False

Question 14

________ involves issues such as (1) translation of questionnaires and reports into appropriate foreign languages and (2) accounting for cultural and environmental differences in data collection.

Accepted Answer

A)  Product research 
B)  Communication strategy 
C)  International market research 
D)  Product strategy 
A)  Product research 
B)  Communication strategy 
C)  International market research 
D)  Product strategy

Question 15

A country can bring antidumping actions against an importer under

Accepted Answer

A)  UNESCO. 
B)  the World Bank. 
C)  the FEC. 
D)  GATT. 
A)  UNESCO. 
B)  the World Bank. 
C)  the FEC. 
D)  GATT.

Question 16

A channel is considered to be very short if the producer sells

Accepted Answer

A)  through an import agent. 
B)  through a wholesaler. 
C)  through a retailer. 
D)  directly to the consumer. 
A)  through an import agent. 
B)  through a wholesaler. 
C)  through a retailer. 
D)  directly to the consumer.

Question 17

A firm may be prevented from using ________ because of advertising regulations.

Accepted Answer

A)  corporate advertising 
B)  culturally significant advertising 
C)  marketing strategies 
D)  standardized advertising 
A)  corporate advertising 
B)  culturally significant advertising 
C)  marketing strategies 
D)  standardized advertising

Question 18

What factors can jeopardize the success of a firm's international communications?

Accepted Answer

The effectiveness of a firm's internatio

Question 19

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the role of technology in new-product development, including the concept of "creative destruction."

Accepted Answer

In today's world, competition is as much

In a concentrated retail system

A pull strategy should be used when

Differentiate between multipoint pricing and experience curve pricing strategies.

French wine, Italian clothes, and German luxury cars all benefit from

A ________ retail system is one in which there are many retailers, none of which has a major share of the market.

Which of the following statements about the choice of distribution strategy is true?

The structure of market segments may differ significantly from country to country.

When a company emphasizes personal selling, the company is probably using a ________ strategy.

What are the arguments for standardized advertising across international markets?

The extent to which the place of manufacturing influences product evaluations is known as

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

The increasing pace of ________ has resulted in a dramatic shortening of product life cycles.

Source effects occur when the receiver of the message evaluates the message based on the context of the message.

________ involves issues such as (1) translation of questionnaires and reports into appropriate foreign languages and (2) accounting for cultural and environmental differences in data collection.

A country can bring antidumping actions against an importer under

A channel is considered to be very short if the producer sells

A firm may be prevented from using ________ because of advertising regulations.

What factors can jeopardize the success of a firm's international communications?

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Discuss the role of technology in new-product development, including the concept of "creative destruction."

Globalization

National Differences in Political, Economic, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and R&D

In a concentrated retail system

A pull strategy should be used when

Differentiate between multipoint pricing and experience curve pricing strategies.

French wine, Italian clothes, and German luxury cars all benefit from

A ________ retail system is one in which there are many retailers, none of which has a major share of the market.

Which of the following statements about the choice of distribution strategy is true?

The structure of market segments may differ significantly from country to country.

When a company emphasizes personal selling, the company is probably using a ________ strategy.

What are the arguments for standardized advertising across international markets?

The extent to which the place of manufacturing influences product evaluations is known as

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

The increasing pace of ________ has resulted in a dramatic shortening of product life cycles.

Source effects occur when the receiver of the message evaluates the message based on the context of the message.

________ involves issues such as (1) translation of questionnaires and reports into appropriate foreign languages and (2) accounting for cultural and environmental differences in data collection.

A country can bring antidumping actions against an importer under

A channel is considered to be very short if the producer sells

A firm may be prevented from using ________ because of advertising regulations.

What factors can jeopardize the success of a firm's international communications?

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Discuss the role of technology in new-product development, including the concept of "creative destruction."

Globalization

National Differences in Political, Economic, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters