Question 1

Which of the following Internet business models does Amazon.com use?

Accepted Answer

A) Content provider 
B) Portal 
C) Market creator 
D) E-tailer 
A) Content provider 
B) Portal 
C) Market creator 
D) E-tailer

Question 2

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 3

Compared to digital markets,traditional markets have:

Accepted Answer

A) lower search costs. 
B) stronger network effects. 
C) higher delayed gratification effects. 
D) higher transaction costs. 
A) lower search costs. 
B) stronger network effects. 
C) higher delayed gratification effects. 
D) higher transaction costs.

Question 4

The effort required to locate a suitable product is called:

Accepted Answer

A) price discrimination. 
B) search costs. 
C) menu costs. 
D) shopping costs. 
A) price discrimination. 
B) search costs. 
C) menu costs. 
D) shopping costs.

Question 5

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 6

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity

Question 7

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 8

Compared to traditional goods,digital goods have:

Accepted Answer

A) greater pricing flexibility. 
B) lower marketing costs. 
C) higher production costs. 
D) higher inventory costs. 
A) greater pricing flexibility. 
B) lower marketing costs. 
C) higher production costs. 
D) higher inventory costs.

Question 9

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Accepted Answer

In personalization,merchants can target

Question 10

You are planning the requirements for a site tracking and reporting system for your company Web site.Which of the following information requirements would not be essential for this function?

Accepted Answer

A) Number of unique visitors 
B) Pages visited 
C) Products purchased 
D) Secure credit card clearing 
A) Number of unique visitors 
B) Pages visited 
C) Products purchased 
D) Secure credit card clearing

Which of the following Internet business models does Amazon.com use?

Disintermediation provides major benefits to the distributor.

Compared to digital markets,traditional markets have:

The effort required to locate a suitable product is called:

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Compared to traditional goods,digital goods have:

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

You are planning the requirements for a site tracking and reporting system for your company Web site.Which of the following information requirements would not be essential for this function?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

IT Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Ethical and Social Issues in Information Systems

Filters

Exam 9: E-Commerce: Digital Markets,digital Goods

Which of the following Internet business models does Amazon.com use?

Disintermediation provides major benefits to the distributor.

Compared to digital markets,traditional markets have:

The effort required to locate a suitable product is called:

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Compared to traditional goods,digital goods have:

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

You are planning the requirements for a site tracking and reporting system for your company Web site.Which of the following information requirements would not be essential for this function?

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

IT Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Ethical and Social Issues in Information Systems

Filters