Exam 8: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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Identify five benefits of customer-relationship management systems.

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You have been asked to implement enterprise software for a manufacturer of kitchen appliances.What is the first step you should take?

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A ________ is a method of interaction with a customer,such as telephone or customer service desk.

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Identify at least four benefits and four challenges of enterprise systems.

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Supply chain ________ systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

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A suite of integrated software modules for finance and accounting,human resources,manufacturing and production,and sales and marketing that allows data to be used by multiple functions and business processes best describes:

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Enterprise systems require fundamental changes in the way the business operates.

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Identify two supply-chain models.Which is better?

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Enterprise systems include analytical tools.

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Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

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Cross-selling markets complementary products to customers.

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Major CRM application software vendors include Siebel Systems,PeopleSoft,SAP,and Salesforce.com.

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The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

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CRM software can help organizations identify high-value customers for preferential treatments.

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In order to achieve maximum benefit from an enterprise software package,a business:

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Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.

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Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

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A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

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Which of the following is an important capability for sales processes that is found in most major CRM software products?

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________ consists of a set of interdependent software modules that support basic internal business processes for finance and accounting,human resources,manufacturing and production,and sales and marketing.

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