Exam 17: Management of the Sales Force

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The training programs of both small and large marketing firms should incorporate three dimensions: knowledge of the product line,company marketing strategies,and territory information as well as:

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In-addition to structure,consideration and situational leadership,the fourth dimension of effective management is __________.

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Paula Tanner,a sales manager for Simeona Corporation,provides all of her salespeople with scheduled performance appraisals.This behavior indicates that she is attempting to incorporate the dimension of ________

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The size of the firm should not dictate the scope of the training program.

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Sales managers should develop consideration,structure,situational leadership and ________.

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