Exam 13: Negotiating Buyer Concerns

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A growing number of professional buyers have completed training in negotiation.

(True/False)
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Webster,a successful salesperson has learned to ________ in order to save time and prevent problems.

(Multiple Choice)
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Negotiation can happen any time during the sales process.

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In negotiating there are only two outcomes,win-win and lose-lose.

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A risk free method of negotiating buying concern is:

(Multiple Choice)
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Jennifer has just looked at some cars but she is not willing to pay more than $ 20,000 for the car with those particular features.The salesperson should:

(Multiple Choice)
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Which of the following is an acceptable way to cope with the loyalty objection?

(Multiple Choice)
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What are some strategies to overcome price concerns?

(Essay)
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One of the objectives of negotiation is:

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The _______ method of negotiating buyer concerns is one of the most convincing ways to overcome buyer skepticism.

(Short Answer)
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The trial-offer strategy is quite effective to overcome the __________ objection.

(Multiple Choice)
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If a customer says to a sales representative from Johnson Supply,"I've always purchased my supplies from the Ralston Company," this person is raising an objection to:

(Multiple Choice)
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Time based objection is also called a stall.

(True/False)
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When the customer says they are satisfied with their present product,appropriate method to over come this concern would be:

(Multiple Choice)
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A superior benefit is one that will usually outweigh the buyer's specific concern.

(True/False)
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________ represents the amount the buyer pays for a product as it is used over a period of time.

(Multiple Choice)
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In the postpone method of negotiating buyer concerns,the strategy is to delay responding to the concern to a later point in the sales presentation.

(True/False)
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Jocelyn is selling kitchen ranges with lift tops,which provide easier cleaning.The Mugsy brand comes with a two year warranty.Melanie,her customer,insists that the range has a five year warranty.Jocelyn decides to show her a warranty card.Jocelyn has used:

(Multiple Choice)
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The best strategy to overcome need resistance is to:

(Multiple Choice)
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Which of the following is an acceptable method of negotiating a buyer's price concerns?

(Multiple Choice)
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