Exam 1: Relationship Selling Opportunities in the Information Economy

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Another name for inside salespeople is:

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Trade selling refers to selling to another distribution channel member.

(True/False)
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A salesperson employed by a manufacturer who sells well-established merchandise,such as standard office equipment,would be classified as a field salesperson.

(True/False)
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The primary goal of a detail salesperson is to:

(Multiple Choice)
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Which of the following is true regarding women in selling careers?

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Entrepreneurs are considered to be salespeople.

(True/False)
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Malcolm is uncertain which sales field he should interview with.He feels that he is better selling tangible products.He should consider which field?

(Multiple Choice)
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Psychic income refers to the psychological satisfaction salespeople get from earning greater than average incomes.

(True/False)
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The greatest increase of women in sales positions has been in retailing.

(True/False)
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Many studies dealing with incomes earned in the business community tell us that:

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A recent study indicates that each salesperson generates enough revenue to support two other people in their company.

(True/False)
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Research indicates that some people are born with certain qualities that give them a special advantage in the field of selling.

(True/False)
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Detail sales people do not actually sell directly to the end user but generate goodwill,which translates into demand for their manufacturer's products.

(True/False)
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Professionals such as accountants,computer programmers,dentists and financial planners have one thing in common,

(Multiple Choice)
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Which developments in the information economy have implications for personal selling?

(Essay)
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Terry McMillan,employed by a manufacturer of small appliances,offers assistance to retailers in such areas as credit policies,pricing,display and store layout.He also collects information regarding acceptance of his firm's products.He is performing the duties of a/an:

(Multiple Choice)
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Such ________ products as microcomputers,furniture,and recreational vehicles require a high degree of personal selling.

(Short Answer)
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The greatest contribution salespeople can make in a transaction is providing the value of knowledge.

(True/False)
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All the following statements regarding compensation for sales personnel are true except:

(Multiple Choice)
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Nadia felt that she would be better at selling tangible products,rather than intangibles.Tangible products would include:

(Multiple Choice)
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