Question 1

If a research report will be used across different countries and languages only one report should be prepared.

Accepted Answer

A) True 
 B)False

Question 2

A report prepared for top management should emphasize the operating details.

Accepted Answer

A) True 
 B)False

Question 3

As a general guideline, a pie chart should not require more than four sections.

Accepted Answer

A) True 
 B)False

Question 4

The ________ is an extremely important part of the report, as this is often the only portion of the report that executives read.

Accepted Answer

A) executive summary 
B) problem definition section 
C) research design section 
D) conclusions and recommendations section 
E) the invoice statement 
A) executive summary 
B) problem definition section 
C) research design section 
D) conclusions and recommendations section 
E) the invoice statement

Question 5

If ease of locating items is critical, an alphabetical arrangement is most appropriate.

Accepted Answer

A) True 
 B)False

Question 6

It is important to reinforce key information in the text of the report with all of the following EXCEPT the use of ________.

Accepted Answer

A) tables 
B) graphs 
C) pictures 
D) maps 
E) underlining 
A) tables 
B) graphs 
C) pictures 
D) maps 
E) underlining

Question 7

Bar charts can be used to display the steps or components of a process.

Accepted Answer

A) True 
 B)False

Question 8

If data contained in a table of the report are secondary, then the source of the data should not be cited.

Accepted Answer

A) True 
 B)False

Question 9

The client writes a letter of estimation to the researcher before work on the project begins.

Accepted Answer

A) True 
 B)False

Question 10

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

Accepted Answer

A) True 
 B)False

If a research report will be used across different countries and languages only one report should be prepared.

A report prepared for top management should emphasize the operating details.

As a general guideline, a pie chart should not require more than four sections.

The ________ is an extremely important part of the report, as this is often the only portion of the report that executives read.

If ease of locating items is critical, an alphabetical arrangement is most appropriate.

It is important to reinforce key information in the text of the report with all of the following EXCEPT the use of ________.

Bar charts can be used to display the steps or components of a process.

If data contained in a table of the report are secondary, then the source of the data should not be cited.

The client writes a letter of estimation to the researcher before work on the project begins.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Filters

Exam 13: Report Preparation and Presentation

If a research report will be used across different countries and languages only one report should be prepared.

A report prepared for top management should emphasize the operating details.

As a general guideline, a pie chart should not require more than four sections.

The ________ is an extremely important part of the report, as this is often the only portion of the report that executives read.

If ease of locating items is critical, an alphabetical arrangement is most appropriate.

It is important to reinforce key information in the text of the report with all of the following EXCEPT the use of ________.

Bar charts can be used to display the steps or components of a process.

If data contained in a table of the report are secondary, then the source of the data should not be cited.

The client writes a letter of estimation to the researcher before work on the project begins.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Filters