Question 1

"Lifestyles" refer to the distinctive models of living of a society or some of its segments.

Accepted Answer

A) True 
 B)False

Question 2

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

Accepted Answer

A) True 
 B)False

Question 3

External data is data that originates outside of the client organization.

Accepted Answer

A) True 
 B)False

Question 4

According to the text, what is an ethical responsibility of a research agency?

Accepted Answer

A) To use all forms of data, as well as data obtained from any source - internal or external. 
B) Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C) After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D) Privacy related to the client's issues is not as important as safe keeping of the client's databases. 
E) B and D are valid statements. 
A) To use all forms of data, as well as data obtained from any source - internal or external. 
B) Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C) After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D) Privacy related to the client's issues is not as important as safe keeping of the client's databases. 
E) B and D are valid statements.

Question 5

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Accepted Answer

A) True 
 B)False

Question 6

When little is known about the problem situation, it is desirable to begin with ________.

Accepted Answer

A) causal research 
B) descriptive research 
C) exploratory research 
D) observational research 
E) conditional research 
A) causal research 
B) descriptive research 
C) exploratory research 
D) observational research 
E) conditional research

Question 7

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

Accepted Answer

A) True 
 B)False

Question 8

Exploratory research is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

Accepted Answer

A) True 
 B)False

Question 9

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called conclusive research.

Accepted Answer

A) True 
 B)False

Question 10

What would you say is a unifying theme for the Ethics in Marketing Research examples related to research design in Chapter 3? Justify your answer.

Accepted Answer

One important theme in the ethics exampl

Question 11

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) True 
 B)False

Question 12

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT the ________.

Accepted Answer

A) expertise of the source 
B) reputation of the source 
C) trustworthiness of the source 
D) cost of the source 
E) source being the original source rather than an acquired source 
A) expertise of the source 
B) reputation of the source 
C) trustworthiness of the source 
D) cost of the source 
E) source being the original source rather than an acquired source

Question 13

Exploratory research is typically more formal and structured than conclusive research.

Accepted Answer

A) True 
 B)False

Question 14

According to the text, the main method of causal research is a panel.

Accepted Answer

A) True 
 B)False

Question 15

When little is known about the problem situation, it is desirable to begin with descriptive research.

Accepted Answer

A) True 
 B)False

Question 16

In a short essay, list and discuss the three types of scanner data.

Accepted Answer

a. Volume-tracking data are data

Question 17

According to the text, ________ are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

Accepted Answer

A) surveys 
B) focus groups 
C) secondary research 
D) experiments 
E) in-depth interviews 
A) surveys 
B) focus groups 
C) secondary research 
D) experiments 
E) in-depth interviews

Question 18

The three types of scanner data that are available are scanner panels, volume-tracking data, and scanner panels with cable TV.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following are the two types of general surveys?

Accepted Answer

A) periodic and panel 
B) panel and shared 
C) shared and periodic 
D) cross-sectional and shared 
E) quasi and true 
A) periodic and panel 
B) panel and shared 
C) shared and periodic 
D) cross-sectional and shared 
E) quasi and true

Question 20

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Accepted Answer

A) problem definition 
B) research design 
C) fieldwork design 
D) data preparation and analysis 
E) research directive 
A) problem definition 
B) research design 
C) fieldwork design 
D) data preparation and analysis 
E) research directive

"Lifestyles" refer to the distinctive models of living of a society or some of its segments.

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

External data is data that originates outside of the client organization.

According to the text, what is an ethical responsibility of a research agency?

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

When little is known about the problem situation, it is desirable to begin with ________.

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

Exploratory research is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called conclusive research.

What would you say is a unifying theme for the Ethics in Marketing Research examples related to research design in Chapter 3? Justify your answer.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT the ________.

Exploratory research is typically more formal and structured than conclusive research.

According to the text, the main method of causal research is a panel.

When little is known about the problem situation, it is desirable to begin with descriptive research.

In a short essay, list and discuss the three types of scanner data.

According to the text, ________ are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

The three types of scanner data that are available are scanner panels, volume-tracking data, and scanner panels with cable TV.

Which of the following are the two types of general surveys?

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, Secondary and Syndicated Data

"Lifestyles" refer to the distinctive models of living of a society or some of its segments.

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

External data is data that originates outside of the client organization.

According to the text, what is an ethical responsibility of a research agency?

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

When little is known about the problem situation, it is desirable to begin with ________.

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

Exploratory research is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called conclusive research.

What would you say is a unifying theme for the Ethics in Marketing Research examples related to research design in Chapter 3? Justify your answer.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT the ________.

Exploratory research is typically more formal and structured than conclusive research.

According to the text, the main method of causal research is a panel.

When little is known about the problem situation, it is desirable to begin with descriptive research.

In a short essay, list and discuss the three types of scanner data.

According to the text, ________ are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

The three types of scanner data that are available are scanner panels, volume-tracking data, and scanner panels with cable TV.

Which of the following are the two types of general surveys?

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters