Exam 17: Management of the Sales Force
Exam 1: Relationship Selling Opportunities in the Information Economy67 Questions
Exam 2: Evolution of Selling Models That Compliment the Marketing Concept67 Questions
Exam 3: Ethics: the Foundation for Partnering Relationships That Create Value67 Questions
Exam 4: Creating Value With a Relationship Strategy67 Questions
Exam 5: Communication Styles: a Key to Adaptive Selling Today67 Questions
Exam 6: Creating Product Solutions67 Questions
Exam 7: Product-Selling Strategies That Add Value67 Questions
Exam 8: The Buying Process and Buyer Behavior67 Questions
Exam 9: Developing and Qualifying Prospects and Accounts67 Questions
Exam 10: Approaching the Customer With Adaptive Selling67 Questions
Exam 11: Determining Customer Needs With a Consultative Questioning Strategy67 Questions
Exam 12: Creating Value With the Consultative Presentation67 Questions
Exam 13: Negotiating Buyer Concerns67 Questions
Exam 14: Adapting the Close and Confirming the Partnership67 Questions
Exam 15: Servicing the Sale and Building the Partnership67 Questions
Exam 16: Opportunity Management: the Key to Greater Sales Productivity67 Questions
Exam 17: Management of the Sales Force67 Questions
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The supervisor who holds monthly sales force meetings to explain specific goals for the future and changes in policy and procedure is exhibiting:
(Multiple Choice)
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Effective sales managers set a good example and possess characteristics of both structure and consideration.
(True/False)
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Rosalinda Goldstein,a sales manager,is rated very low in the quality described as "structure." What steps should she take to incorporate more structure into her leadership style?
(Essay)
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Managers using rewards to motivate employees should most likely bear in mind that:
(Multiple Choice)
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Which of the following would LEAST likely be an objective of a compensation plan developed for sales team members?
(Multiple Choice)
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Victor Craig is sales director for a software company selling diagnostic software to automotive repair shops all across the country. He has been with the company for 14 months and manages a staff of six sales representatives. Victor also covers a four-state territory himself. On Monday the CEO of the company calls Victor into his office and states that management is dissatisfied with Victor's performance as sales director. Victor has 90 days to turn his performance around, or he will be fired.
-One sales representative complains that she never knows where she stands with Victor because he rarely provides feedback.The sales representative also indicates that Victor fails to communicate his expectations to sales team members.Victor most likely needs to work on the leadership dimension of:
(Multiple Choice)
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Victor Craig is sales director for a software company selling diagnostic software to automotive repair shops all across the country. He has been with the company for 14 months and manages a staff of six sales representatives. Victor also covers a four-state territory himself. On Monday the CEO of the company calls Victor into his office and states that management is dissatisfied with Victor's performance as sales director. Victor has 90 days to turn his performance around, or he will be fired.
-Several sales representatives complain that Victor shows a lack of consideration for their ideas and feelings and treats them all like cogs. Which of the following would most likely help Victor improve his consideration skills?
(Multiple Choice)
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The sales manager should not change the compensation plan,even if conditions in the marketplace warrant a change.
(True/False)
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Managers who use rewards as external motivators for salespeople should most likely:
(Multiple Choice)
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Johan Yee has been a sales representative at a medium-sized textbook publishing house for five years. He has just been promoted by the sales director of his company to sales manager of a new territory. As sales manager, he is tasked with hiring and training three new sales representatives for his team.
-During the interviewing process,Johan needs to determine if candidates have certain qualities that are necessary for sales success.Which of the following characteristics is most important for a sales job?
(Multiple Choice)
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Which of the following characteristics of a sales manager provides evidence of structure?
(Multiple Choice)
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The functions performed by sales managers include planning,recruiting,training,budgeting,developing compensation plans,and assessing sales force productivity.
(True/False)
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Which compensation plan would appeal to a salesperson who likes the idea of "pay for performance," but also likes some job security?
(Multiple Choice)
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Most successful supervisory management personnel display two important dimensions of effective leadership: ________ and ________.
(Short Answer)
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A salesperson's performance evaluation is typically based entirely on qualitative items of measurement because quantitative criteria are viewed as unfair and subjective.
(True/False)
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What is the best suggestion for assessing sales force productivity?
(Multiple Choice)
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Johan Yee has been a sales representative at a medium-sized textbook publishing house for five years. He has just been promoted by the sales director of his company to sales manager of a new territory. As sales manager, he is tasked with hiring and training three new sales representatives for his team.
-Soon after receiving the promotion,Johan is approached by the administrative assistant of his former sales unit.She tells him that she wants to join his team as a sales representative.She points out that she has solid knowledge of the products and company procedures already,and that he knows that she is a hard worker.What other benefit would there be to Johan in hiring her as a sales representative?
(Multiple Choice)
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________ is an intrinsic reward that occurs when a duty or task is performed.
(Short Answer)
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The sales manager who makes decisions promptly and firmly is displaying the dimension of leadership described as "structure."
(True/False)
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The sales manager who treats each member of the sales force as an individual is displaying the dimension of leadership described as "consideration."
(True/False)
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