Exam 3: Marketing Information Systems and the Sales Order Process

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SAP R/3's system allows one to group customers,which is commonly known as an "organizational structure".

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In SAP R/3 the electronic evidence of a transaction is called a document.

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In the sales order process,there is a number used in the SAP ERP sales order that in a paper process would be pre-printed on the sales document,usually in sequential number order.It's assigned by the customer to the sales order.What is this number?

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  -In the accompanying diagram,Taking an Order in SAP ERP, what is B? -In the accompanying diagram,"Taking an Order in SAP ERP," what is B?

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   Figure 3-1 The sales process at Fitter Snacker -Describe the problems with the Fitter Snacker Credit Check,as illustrated in the accompanying figure. Figure 3-1 The sales process at Fitter Snacker -Describe the problems with the Fitter Snacker Credit Check,as illustrated in the accompanying figure.

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CRM software stands for Custom Resource Management.This is a specialized type of ERP.

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What is one-to-one marketing?

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In ____ CRM,the software and equipment reside with the CRM provider; it is not installed in-house.

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In SAP R/3,relatively permanent data about inventory is kept in the Material Master Data table.

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Returned products to a company are processed more efficiently if the customer first calls for a RMA.

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Setting prices for customers can be very complex.SAP helps by offering a control mechanism,called ____,to determine how much to charge a given customer for a given product.

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With on-demand CRM,the software and computer equipment reside with the CRM provider; it is not installed in-house.

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Briefly describe four kinds of decisions made by Marketing managers.

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In SAP R/3,the linked set of document numbers is called the "document flow".

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A customer's documents are released to the warehouse so that the goods can be gathered,packed and boxed.This is an example of ____ in the sales and distribution process.

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Describe the problems with Fitter Snacker's order filling.

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Describe the problems with Fitter Snacker's accounting and invoicing.

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A customer's remittance causes Cash to be debited and Accounts Receivable to be credited.This is an example of ____ in the sales and distribution process.

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The SAP ERP system allows users to define various ways to group customers and salespeople.These groups are called ____.

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  -In the accompanying diagram,Taking an Order in SAP ERP, what is A? -In the accompanying diagram,"Taking an Order in SAP ERP," what is A?

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