Exam 13: Distribution and Pricing: Right Product Right Person Right Place Right Price

Plezion Corp. is an independent distributor that connects furniture sellers to its buyers. The company distributes furniture made of plastic, wood, and carbon fiber on a large scale. The company does not take legal ownership of the goods it distributes. In this scenario, it can be said that Plezion Corp. is a(n) _____.

AF Customs is a high-end car manufacturer. It sells its cars to the public through only one retail outlet in the city of Zaneland. In addition to selling cars, the retail outlet also provides exceptional service to its customers. In the context of distribution strategies, AF Customs has adopted the strategy of _____.

Merc Enterprise is an independent distributor that distributes coffee machines and water purifiers to firms on a large scale. In addition to taking legal possession of the goods it distributes, the company also provides a complete array of services that includes warehousing, shipping, product repairs, and credit to its business buyers. In this scenario, it can be said that Merc Enterprises is a(n) _____.

Mars is an independent distributer that distributes goods, such as keyboards, monitors, and computer cabinets to various business users. The company takes legal possession of the goods it distributes. The company warehouses the products, ships them to its customers, provides promotional assistance to the manufacturers, provides product repairs, and credit to customers. It is evident that Mars Inc. is a _____.

Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they:

METS Pens, a pen manufacturing company, sometimes gives away some of its gel pens practically for free but reaps handsome profits as customers buy pen refills. In the context of pricing strategies, it is evident that METS Pens has adopted the strategy of _____.

Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible by offering rock-bottom prices. It aims to compensate for the loss by increasing the sales volume. In the context of pricing strategies, it is evident that Ziffcorp has adopted the strategy of _____.

Marketers can evaluate odd pricing strategy by examining its response in the target market.

Blue Line Eateries is a large-scale grocery store. The store offers steep discounts only on packaged corn flour and whole wheat cereals, and it sells the rest of the products at their respective maximum retail prices. The company chooses a different set of products every month and offers discounts only on that set of products. In the context of pricing strategies, it is evident that Blue Line Eateries has adopted the strategy of _____.

Saffexo is a low-cost toiletries producer in the town of Lucitona. It sells its products through almost all the retail stores in the town of Lucitona. In the context of distribution strategies, Saffexo has adopted the strategy of _____.

Plateus Inc., a warehouse club, is considered a channel intermediary because it purchases chocolates from Chocodelight chocolatiers and sells it to customers.