Exam 3: The History of Advertising and Brand Promotion

By the early 1900s, the "power of advertising" was based on the reality that consumers are willing to

One of the changes seen in advertising during the 1980s was the

Widespread branding of products among almost limitless categories, in the way we think of it today, was seen in the U.S.by the late 1800s.

The 1924 best seller, The Man Nobody Knows, portrayed ____ as an advertising man, thereby dealing with cultural contradictions concerning frugality and consumption.

Scenario 3-4 In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films are designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainment-in the late 1990's, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girls on the air. The two have each found great success as a result of the moves, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. -(Scenario 3-4) During the P.T.Barnum era, life in the United States began to change rapidly. Consumers began taking pride in their ability to purchase material goods, and advertising efforts became far more important. This new purchase-oriented attitude is commonly referred to as

In the late 1880s, a few companies began putting names and labels on previously unmarked products, and branding began.

By about 1900, an increase in the supply of mass-produced goods, and in the demand for these goods by a growing urban population, led to the growth of advertising.

A number of economic and social elements fell in place that ultimately encouraged the expansion of advertising in the U.S.But which of the following is not one of the major factors credited for contributing to the rapid growth of advertising?

Demonstrations dominated the advertising of the 1920s, detailing product use and benefits step-by-step, and remaining one of the most popular and successful forms of ad communication to this day.

What is now considered the "new" branded entertainment was actually seen much earlier, when content was combined with brand promotion in the form of

Advertising is a source of information and persuasive ideas regarding a society's products and services, but it is no longer essential to the competition for resources in a capitalistic society.

Scenario 3-1 In the early and mid-1800s, soaps were made from animal fats.The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal.This changed when soap makers began to use vegetable fats and perfume in the soap-making process.According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long.The result was a product that floated in water due to an excess amount of air.The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.) -(Scenario 3-1) The innovation of Ivory soap created which advantage for the advertiser?

Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." This meant that advertisers were now

How did many early marketers establish a degree of power with their brands?

Ads for products during the "P.T.Barnum Era" (1875 to 1918) were characterized by

The "creative revolution" was a period of time in which advertising started to take on the themes, language, and look of the revolutionary 1960s.

Scenario 3-3 Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Two years after it was initially founded in 2008, the company continues to offer consumers an outlet for their creative advertising ideas. Members of the network submit their original ads in response to a company's creative brief.These ads can take various formats including video, print, banners, concepts, and radio, and winners of the various competitions often take home a monetary prize. The site now boasts over 60,000 members, a number that will surely continue to grow as more consumers feel the urge to influence the way their favorite products are advertised through various forms of media. -(Scenario 3-3) To an older generation, creative companies such as Zooppa would likely be found in one geographic location in the United States. However, in recent years, the shift of "creative power" has moved from "the center of the advertising universe" to another area of the country. Which of the following describes that shift?

Newspaper publication expanded rapidly during the Industrial period, to the point where circulation of the dailies was up to 10 million copies a day nationwide by 1850.

When America was experiencing tremendous economic growth after WWII, companies wanted to take full advantage of this.So advertising agencies began to conduct research to understand the

Much investment capital was needed to finance the Industrial Revolution in the U.S.during the 1840s.The ____ emerged as way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures.