Exam 8: Survey Research

Professor Sam Spade asks a respondent 18 questions about a politician where the possible responses are "agree" and "disagree." All 18 questions are worded in such a way that a person who favours the politician will say "agree." The respondent quickly answers "agree" to all 18 questions without really thinking about each individual question.This is an example of

Define the following:context effect

Survey respondents are most likely to under-report

Define the following:open-ended question

Identify the following type of question: "Do you have an opinion about the recent events in China?" [TO INTERVIEWER: IF NO,SKIP TO NEXT QUESTION.IF YES,CONTINUE.] "Please tell me if you 'Agree,' 'Disagree,' or 'Have No Opinion' regarding the statement: 'The Chinese government should give in to the demands of people staging mass demonstrations to free Tibet.'"

Professor Wendy Jones is organizing the questions in her survey on the prevalence of marijuana consumption among high school students.Which one of the following rules should she be sure to follow?

What are five ways that an ordinary conversation differs from a survey research interview?

Define the following:contingency question

What are the three basic choices available to the researcher in relation to questions having to do with attitudes? Specify,describe,and give an example for each of them.

Professor Wendy Jones created a questionnaire that contained the following question: "How often do you get sexually aroused while smoking marijuana?" What is the problem with this question?

What is the main problem with the way the following question is phrased? "Don't you agree that in order to restore order to the nation we must defeat the liberals?"

Reginald Dogood is constructing a short web survey on charitable giving.What potential problem should he be most concerned with?

Which one of the following features is most likely to increase respondent cooperation in all types of surveys?

In her survey on working class culture,Professor Janokowski wants to ask questions about very sensitive topics,such as masturbation,homosexuality,and extramarital affairs.Which type of questions should she use to explore these sensitive topics in her survey?

Which of the following is NOT one of the ways survey interviews differ from ordinary conversations?