Exam 3: Fundamental Differences Between Goods and Services

Match the appropriate unique service feature with the resulting marketing challenge the feature poses. -Standardization and quality control are difficult.

Which of the following is a marketing challenge posed by intangibility?

Match the appropriate unique service feature with the resulting marketing challenge the feature poses. -Cannot protect services through patents.

Define the characteristics of intangibility,inseparability,heterogeneity,and perishability.

The service characteristic that reflects the variation in consistency from one service transaction to the next is:

Possible solutions that minimize the problems caused by intangibility include all of the following except:

The centralized mass production of services is difficult due to:

The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:

The unique service characteristic that deals specifically with the inability to inventory services is:

The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following:

Discuss the marketing challenges associated with intangibility and the possible solutions to address these issues.

Which of the following strategies increases the supply of service available to consumers?

Discuss the marketing challenges associated with inseparability and the possible solutions to address these challenges.

Which of the following statements pertaining to heterogeneity is false?

Which of the following statements is false?

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature. -Emphasize the selection and training of public contact personnel.

Which one of the following strategies is used to alter consumer demand?

Which of the following statements pertaining to inseparability is false?

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature. -Utilize part-time employees.

The primary cost of producing a service is: