Question 1

Figure 10-1
  
-According to Figure 10-1 above,column D would represent which type of product?

Accepted Answer

A) shopping products 
B) convenience products 
C) specialty products 
D) prestige products 
E) unsought products 
A) shopping products 
B) convenience products 
C) specialty products 
D) prestige products 
E) unsought products

Question 2

A new-product or service protocol is

Accepted Answer

A) the standardized procedures a firm follows for the inception,design,manufacturing,promotion,and distribution of a new product. 
B) a formalized statement of intent regarding what will be sold,to whom it will be sold,and by whom it will be sold. 
C) maintaining compliance with all licensing,manufacturing,and distribution standards established by the U.S.Federal Trade Commission (FT
C) . 
D) a statement that identifies a well-defined target market,specific customers' needs,wants,and preferences,and what the product or service will be and do to satisfy consumers. 
E) the raw unwritten ideas to produce a single commercially successful new product. 
A) the standardized procedures a firm follows for the inception,design,manufacturing,promotion,and distribution of a new product. 
B) a formalized statement of intent regarding what will be sold,to whom it will be sold,and by whom it will be sold. 
C) maintaining compliance with all licensing,manufacturing,and distribution standards established by the U.S.Federal Trade Commission (FT
C) . 
D) a statement that identifies a well-defined target market,specific customers' needs,wants,and preferences,and what the product or service will be and do to satisfy consumers. 
E) the raw unwritten ideas to produce a single commercially successful new product.

Question 3

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A) The first Apple iPhone 
B) Atari,the first video game system 
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D) Dragon Naturally Speaking voice-recognition software 
E) Naturalpoint Trakir,which replaces the computer mouse by tracking head movements 
A) The first Apple iPhone 
B) Atari,the first video game system 
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D) Dragon Naturally Speaking voice-recognition software 
E) Naturalpoint Trakir,which replaces the computer mouse by tracking head movements

Question 4

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t

Question 5

Variations of a product (shape,configuration)within a product class are referred to as the

Accepted Answer

A) product form. 
B) product item. 
C) product line. 
D) product class. 
E) product mix. 
A) product form. 
B) product item. 
C) product line. 
D) product class. 
E) product mix.

Question 6

A good has tangible attributes that a consumer's ________ can perceive.

Accepted Answer

A) cognitive intelligence 
B) vision 
C) knowledge of past experiences 
D) five senses 
E) emotional intelligence 
A) cognitive intelligence 
B) vision 
C) knowledge of past experiences 
D) five senses 
E) emotional intelligence

Question 7

How can a firm use a test market in its new-product development process?

Accepted Answer

Test marketing involves offering actual

Question 8

Feature bloat is

Accepted Answer

A) an exaggeration of a product's performance capabilities. 
B) the overcharging in price for a minor product enhancement. 
C) the requirement of having consumers learn new behaviors with a continuous innovation. 
D) an excessive number of product functions that overwhelms consumers with unnecessary complexity. 
E) the increase in package size when adding more content or making a product larger (the mega phenomenon). 
A) an exaggeration of a product's performance capabilities. 
B) the overcharging in price for a minor product enhancement. 
C) the requirement of having consumers learn new behaviors with a continuous innovation. 
D) an excessive number of product functions that overwhelms consumers with unnecessary complexity. 
E) the increase in package size when adding more content or making a product larger (the mega phenomenon).

Question 9

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal

Question 10

There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Accepted Answer

A) idea generation. 
B) screening and evaluation. 
C) screening and analysis. 
D) new-product strategy development. 
E) product assessment. 
A) idea generation. 
B) screening and evaluation. 
C) screening and analysis. 
D) new-product strategy development. 
E) product assessment.

Question 11

Which of the following statements about product lines is most accurate?

Accepted Answer

A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products;product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs. 
A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products;product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs.

Question 12

Which of the following is the best example of a nondurable good?

Accepted Answer

A) napkins 
B) water heater 
C) insurance 
D) iPod 
E) laser surgery 
A) napkins 
B) water heater 
C) insurance 
D) iPod 
E) laser surgery

Question 13

Test marketing involves offering a product for sale

Accepted Answer

A) to a random sample of people in the top 10 U.S.cities. 
B) in as broad a geographic region as possible. 
C) to consumers that are representative of the target market. 
D) on a limited basis in a defined area. 
E) only on certain days of the week and hours of the day. 
A) to a random sample of people in the top 10 U.S.cities. 
B) in as broad a geographic region as possible. 
C) to consumers that are representative of the target market. 
D) on a limited basis in a defined area. 
E) only on certain days of the week and hours of the day.

Question 14

Identify and describe each stage in the new-product development process in the correct order.

Accepted Answer

There are seven stages in the new-produc

Question 15

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line.A friend suggested combining spices from India with tea.In the ________ stage of the new-product development process,the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) market testing 
E) commercialization 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) market testing 
E) commercialization

Question 16

Figure 10-1
  
-According to Figure 10-1 above,column A would represent which type of product?

Accepted Answer

A) shopping products 
B) convenience products 
C) specialty products 
D) prestige products 
E) unsought products 
A) shopping products 
B) convenience products 
C) specialty products 
D) prestige products 
E) unsought products

Question 17

Goods can be divided into ________ goods and ________ goods.

Accepted Answer

A) functional;aesthetic 
B) required;desired 
C) tactile;conceptual 
D) durable;nondurable 
E) product;service 
A) functional;aesthetic 
B) required;desired 
C) tactile;conceptual 
D) durable;nondurable 
E) product;service

Question 18

Among business products,support products that include tools and office equipment are referred to as

Accepted Answer

A) installations. 
B) supplies. 
C) raw materials. 
D) accessory equipment. 
E) components. 
A) installations. 
B) supplies. 
C) raw materials. 
D) accessory equipment. 
E) components.

Question 19

Figure 10-2
  
-An important way of defining new products is in terms of their effects on consumption.This approach classifies new products according to

Accepted Answer

A) the price. 
B) the extent of media promotion. 
C) the degree of potential product cannibalization. 
D) the presence of feature bloat. 
E) the degree of learning required by the consumer. 
A) the price. 
B) the extent of media promotion. 
C) the degree of potential product cannibalization. 
D) the presence of feature bloat. 
E) the degree of learning required by the consumer.

Question 20

A product can be classified as new from all of the following perspectives except which?

Accepted Answer

A) the organization's 
B) existing offerings 
C) legal 
D) the firm's competitors 
E) the consumer's 
A) the organization's 
B) existing offerings 
C) legal 
D) the firm's competitors 
E) the consumer's

Exam 10: Developing New Products and Services

Figure 10-1 -According to Figure 10-1 above,column D would represent which type of product?

A new-product or service protocol is

At the time of its introduction,which of the following products was the best example of a continuous innovation?

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Variations of a product (shape,configuration)within a product class are referred to as the

A good has tangible attributes that a consumer's ________ can perceive.

How can a firm use a test market in its new-product development process?

Feature bloat is

What categories of products are classified as business support products? Give an example of each category.

There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Which of the following statements about product lines is most accurate?

Which of the following is the best example of a nondurable good?

Test marketing involves offering a product for sale

Identify and describe each stage in the new-product development process in the correct order.

Figure 10-1 -According to Figure 10-1 above,column A would represent which type of product?

Goods can be divided into ________ goods and ________ goods.

Among business products,support products that include tools and office equipment are referred to as

Figure 10-2 -An important way of defining new products is in terms of their effects on consumption.This approach classifies new products according to

A product can be classified as new from all of the following perspectives except which?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

Goods can be divided into goods and goods.