Exam 5: Industry and Competitor Analysis

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An emerging industry is a new industry in which standard operating procedures have yet to be developed.

(True/False)
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A firm's future competitors are its most important ones.

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The primary opportunity existing for startups in fragmented industries is to:

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The information that is gathered by a firm to learn about its competitors is referred to as:

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The two most common strategies pursued by firms in global industries are the ________ strategy and the ________ strategy.

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According to the example provided in Chapter 5, www.1800contacts.com possesses a nontraditional barrier to entry referred to as:

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The primary opportunity existing for startups in emerging industries is to:

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In most industries, the major determinant of industry profitability is the level of competition among the firms already competing in the industry.

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Which of the following is not one of the major sources of barriers to entry?

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Shelly James recently launched a firm in the fruit drink industry, and has already exported her fruit drinks to 9 different countries. One thing that Shelly's firm is doing is that it is varying the tastes of the fruit drinks it sells on a country by country basis to meet the demands of the local markets. Shelly's firm is pursuing a ________ strategy.

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According to the textbook, PharmaJet, in needleless injection systems, and d'light, in solar-powered lanterns, are examples of entrepreneurial firms who are exploiting opportunities in ________ industries.

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Which of the following was not identified in the textbook as a nontraditional barrier to entry?

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Shelly Brunner owns a sports themed restaurant which is located in an upscale business district in Chicago. One advantage that Shelly has is that she bought the lot she built her restaurant on 25 years ago when lots in the area were selling for $50,000. Shelly knows that several potential competitors have looked at bare lots near his business but haven't been willing to pay the asking prices, which are as high as $500,000. Which of the six major sources of barriers to entry is causing a disincentive for new firms to enter Shelly's industry?

(Multiple Choice)
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Opportunities for leadership, niche, harvest and divestment are associated with ________ industries.

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A fragmented industry is one that is characterized by a large number of firms of approximately equal size.

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A(n) ________ industry is an industry that is experiencing slow or no increase in demand.

(Multiple Choice)
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Industries that sell products to seniors, such as the eyeglass industry and the hearing aid industry, are benefiting from the aging of the population, which is an important:

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Aquafina operates in the bottled water industry. The companies that offer identical or similar products and go after the same customers that Aquafina does are Dasani and Zephyrhills. Dasani and Zephyrhills are Aquafina's:

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What is an emerging industry? What is the primary opportunity available to entrepreneurial firms in emerging industries? Name three examples of firms in emerging industries.

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If a startup pioneers an industry or a new concept within an industry, the name recognition the startup establishes may create a formidable nontraditional barrier to entry referred to as a(n):

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