Exam 5: Distributing Service through Physical and Electronic Channels

In order to develop a location strategy for a distribution channel, firms must consider _____________.

Key factors determining the opening hours of a service facility are ____________.

Industry drivers for transnational strategies include ____________.

The convenience of service factory locations and operational schedules assumes great importance when a customer has to physically present throughout the service delivery or even just to initiate and terminate the transaction.

Customers who look for functional aspects of a transaction prefer more convenience .

Which of the following is an example of a franchised service firm?

Taco-Bell's K-Minus strategy is an example of an innovation in locating in multi-purpose facilities.

What are the three options for entering international markets?

Channel convenience is essential for successful delivery of a service through multiple channels.

List the six options for service delivery (three natures of interaction between the customer and service organization; two availabilities of service outlets) and provide an example of a service that falls into each category.

What is channel integration?

Important factors that attract customers to online services are:

Give two examples of firms that locate themselves in multi-purpose facilities.

_____________ is a key component of the value proposition of both mini-stores and multi-purpose facilities.

Three flows that address what is being distributed are:

A firm can export a service if its intellectual property and value-creation sources can be protected.

Customers respond well to services that allow them to make reservations with ease and convenience.

Describe the three ways information-based services can be distributed internationally and give an example of each.

Starbucks uses GIS software as a part of its site selection.

One of the following is NOT an example of distribution when service comes to the customer.