Exam 3: Brand Communication and Society

All EXCEPT which of the following have governmental authority concerning some form of regulation of advertising?

Which of the following is NOT considered by the FTC when determining the reasonableness of a claim in an advertisement?

Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as ________.

Charley's Fish Fry restaurant claims it has the "best seafood in town." What type of claim does the Federal Trade Commission consider this to be?

Which of the following is the best example of a company using green marketing?

If the National Advertising Division (NAD)and an allegedly deceptive advertiser cannot reach a satisfactory resolution, the case is referred to the ________.

A radio host who makes gender stereotyped references that are in poor taste could face action from the FTC.

For an advertisement to be ruled deceptive, the deception must influence consumers' decision making about products and services, which is known as ________.

In advertising, an action that is legal is by definition ethical.

Critics of advertising tend to argue that advertising has power to shape social trends and the way people think and act.

OfficeMax has an advertisement that shows an African American with a bushy 1970s-era Afro hairdo dancing among office cubicles as he dispenses office supplies to fellow employees. The music he is dancing to is a famous song, "Rubberband Man," recorded by an African American singer. While OfficeMax claims this ad has been received favorably by consumers, it seems as though the response could have gone the other way. Explain why.

Pfizer is a large pharmaceutical company that has dramatically increased its direct-to-consumer television advertising of prescription drugs. However, Pfizer has stringent in-house ad review procedures, including reviews by agency and client attorneys. Pfizer is concerned that any claim made in an ad is verifiable and that the ad is executed in good taste. What type of self-regulation does this illustrate?

Todd just took a job as the manager of a television station. What does he need to know about the station's responsibility for showing children's educational shows?

Advertisers must comply with a consent decree.

The ________ prohibits unfair and deceptive acts and practices regardless of whether competition is injured.

Lovely Locks, a maker of shampoos, is considering entering the cosmetics market. The company has a line of mascara and eyeliner it wants to introduce. However, first Lovely Locks must obtain approval from the ________.

Which federal agency oversees package labeling, ingredient listing, and advertising for food and drugs?

In 1971, what organization did several professional advertising associations in conjunction with the Council of Better Business Bureaus establish to negotiate voluntary withdrawal of national advertising that professionals consider deceptive?

A company that practices green marketing would likely be LEAST concerned about which of the following?

A federal agency ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?