Question 1

Communication efforts with consumer or activist groups that seek to influence government policies are known as ________.

Accepted Answer

A) media relations 
B) corporate relations 
C) issue management 
D) cause marketing 
E) issue marketing 
A) media relations 
B) corporate relations 
C) issue management 
D) cause marketing 
E) issue marketing

Question 2

As in marketing or advertising planning, a public relations plan begins with background research leading to a(n)________.

Accepted Answer

A) situation analysis 
B) objective statement 
C) strategy 
D) tactic 
E) evaluation 
A) situation analysis 
B) objective statement 
C) strategy 
D) tactic 
E) evaluation

Question 3

News releases today are typically distributed electronically through satellite and Web-based networks.

Accepted Answer

A) True 
 B)False

Question 4

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Accepted Answer

A) True 
 B)False

Question 5

Which aspect of public relations carries no direct media costs?

Accepted Answer

A) corporate advertising 
B) crisis management 
C) publicity 
D) cause marketing 
E) marketing public relations (MPR) 
A) corporate advertising 
B) crisis management 
C) publicity 
D) cause marketing 
E) marketing public relations (MPR)

Question 6

Sandra works for the local chapter of the Humane Society, a non-profit organization dedicated to protecting animals. Sandra has worked to identify area residents who are likely to donate to the Humane Society. She will invite all of these potential donors to a fun family day event that she is organizing at the Humane Society. Sandra is involved in ________.

Accepted Answer

A) issue management 
B) recruitment 
C) fund-raising 
D) crisis management 
E) cause marketing 
A) issue management 
B) recruitment 
C) fund-raising 
D) crisis management 
E) cause marketing

Question 7

Which of the following statements about public relations is false?

Accepted Answer

A) Public relations is used to generate goodwill for an organization. 
B) Public relations is practiced by a wide range of organizations. 
C) On one level, public relations is a tactical function. 
D) Publicity and public relations are synonymous terms. 
E) A corporation's publics may be external and internal. 
A) Public relations is used to generate goodwill for an organization. 
B) Public relations is practiced by a wide range of organizations. 
C) On one level, public relations is a tactical function. 
D) Publicity and public relations are synonymous terms. 
E) A corporation's publics may be external and internal.

Question 8

A press conference is useful because a company can control who is present as well as the questions that will be asked.

Accepted Answer

A) True 
 B)False

Question 9

Discuss how public relations professionals might be involved in recruitment.

Accepted Answer

Public relations professionals sometimes

Question 10

Customers, labor unions, employees, media, and suppliers are all examples of ________.

Accepted Answer

A) shareholders 
B) external relations 
C) key publics 
D) internal targets 
E) public audiences 
A) shareholders 
B) external relations 
C) key publics 
D) internal targets 
E) public audiences

Communication efforts with consumer or activist groups that seek to influence government policies are known as ________.

As in marketing or advertising planning, a public relations plan begins with background research leading to a(n)________.

News releases today are typically distributed electronically through satellite and Web-based networks.

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Which aspect of public relations carries no direct media costs?

Which of the following statements about public relations is false?

A press conference is useful because a company can control who is present as well as the questions that will be asked.

Discuss how public relations professionals might be involved in recruitment.

Customers, labor unions, employees, media, and suppliers are all examples of ________.

The New World of Marketing Communication

Integrated Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

Creative Strategy

Copywriting

Visual Communication

Media Basics

Traditional Media

Digital Media

Media Planning and Buying

Direct-Response

Promotions

The Imc Umbrella

Evaluation of Effectiveness

Filters

Exam 15: Public Relations

Communication efforts with consumer or activist groups that seek to influence government policies are known as ________.

As in marketing or advertising planning, a public relations plan begins with background research leading to a(n)________.

News releases today are typically distributed electronically through satellite and Web-based networks.

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Which aspect of public relations carries no direct media costs?

Which of the following statements about public relations is false?

A press conference is useful because a company can control who is present as well as the questions that will be asked.

Discuss how public relations professionals might be involved in recruitment.

Customers, labor unions, employees, media, and suppliers are all examples of ________.

The New World of Marketing Communication

Integrated Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

Creative Strategy

Copywriting

Visual Communication

Media Basics

Traditional Media

Digital Media

Media Planning and Buying

Direct-Response

Promotions

The Imc Umbrella

Evaluation of Effectiveness

Filters